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Axiota Animal Health is an innovation-driven company that discovers, develops, and markets animal health products, specifically for beef and dairy cattle. They aim to provide biology- and prevention-based solutions to improve cattle health, performance, and well-being across various production stages. Their product platforms include Multimin 90 (a trace mineral injection) and Lactipro. The company focuses on helping producers manage risk and meet market and global consumer demands.
Major Markets
United States
Canada
BrazilKey Competitors
Select a competitor
Merck Animal Health
Zoetis
Top Marketing Channels
Merck Animal Health
- Educational Content Marketing
- Examples: Industry conferences, Veterinary publications, Online webinars
- Campaigns: Precision Dairy Farming Campaign, Calf Health Matters, Sustainability in Agriculture
- Targeted Digital Advertising
- Examples: Digital ads on industry websites, Sponsored content in trade magazines, Social media campaigns targeting farmers
- Campaigns: Biosecurity Solutions, Cattle Respiratory Disease Prevention, Udder Health Management
- Strategic Partnerships
- Examples: Partnerships with key opinion leaders, Collaborative research projects, Sponsorship of veterinary events
- Campaigns: Merck ProAction Program, Dairy Wellness Program, Veterinary Support Services
Top Sales Channels
- Direct Sales Force
- Direct sales representatives visiting farms, Distribution through veterinary clinics, Online sales platform for select products
- ProAction Dairy Program Sales, Bovilis Vaccine Sales, Range and Pasture Sales
- Distribution Network
- Agri-supply stores, Veterinary supply companies, Farm co-operatives
- Regional Distributor Promotions, Co-op Purchasing Programs, Veterinary Group Discounts
- Key Account Management
- Large dairy farms, Beef feedlots, Integrated veterinary practices
- Key Account Management, Strategic Partnership Agreements, Volume Purchase Discounts
Axiota Animal Health SWOT Analysis
Strengths
Strong brand reputation
Extensive product portfolio
Global distribution network
Weaknesses
Bureaucratic structure
Slow decision-making
Higher pricing compared to generics
Opportunities
Expansion into emerging markets
Development of novel vaccines
Investments in precision livestock farming technologies
Threats
Generic competition
Changing regulatory landscape
Economic downturns impacting farm profitability
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