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Business and Product Insights

Product Portfolio

Aurora University Online Degrees

Aurora University History Program

Criminal Justice (BA, Minor)

Aurora University Key Value Propositions

Aurora University's core value proposition is empowering students for lasting personal and professional success through affordable, experiential, and teaching-centered education. It fosters a supportive community while preparing students for the modern workforce, including the AI era.

Personal & Professional Success
Experiential Learning
Supportive Community
Affordable Education

Aurora University Brand Positioning

Aurora University positions itself as an affordable, teaching-centered institution fostering personal and professional success through experiential learning, a supportive community, and robust online options, embracing modern technology like AI.

Top Competitors

1

North Central College

2

Benedictine University

3

University of St. Francis

Customer Sentiments

Customer sentiment is likely positive, driven by the emphasis on affordability, personalized attention (low student-to-faculty ratio), and strong career readiness support through internships. The university's commitment to a supportive and inclusive community further enhances student satisfaction and loyalty.

Actionable Insights

Highlighting unique career outcomes and showcasing success stories from AI-integrated programs can strengthen Aurora University's brand appeal.