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Aurora University Target Audience
The primary target audience for Aurora University includes high school students exploring undergraduate programs, individuals seeking graduate degrees or professional certifications, and transfer students looking to continue their education. The university also targets adult learners interested in online programs, as well as individuals seeking 'Plus One' programs for accelerated master's degrees. Aurora University further aims to reach students with specific interests in areas like athletic training, business, healthcare, criminal justice, and education. The target audience extends to families and influencers who play a role in the student's decision-making process, emphasizing the value of an affordable, career-focused education.
User Segments
Age: 18
Gender: Female
Occupation: Student, Part-time Retail 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Education: High School Diploma
Sarah Miller
Goals
- To get accepted into a college program that aligns with my career interests and provides opportunities for personal growth, I want to develop skills and knowledge that will make me competitive in the job market, I also aspire to find a supportive and inclusive campus community where I feel like I belong.
Pain Points
- Feeling overwhelmed by the college application process
- Difficulty balancing school, work, and social life
- Concerns about affording tuition and related expenses.
Aurora University Geographic Distribution
The primary market for Aurora University is the United States, with a strong focus on the Midwest region. Canada and Mexico are secondary markets due to proximity and online program accessibility.
Top Countries
United States
Canada
Mexico
United Kingdom
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The household sizes of target users tend to be smaller, with a large portion being single-person households or couples. Income levels are fairly distributed between medium and high, reflecting the investment in education.
Employment Status
Income Distribution
Education Level
Aurora University Behavior Analysis
Behavior Profile
Device Breakdown
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