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Aurora University Target Audience

User Segments

Age: 17

Gender: Male

Occupation: Student

Education: High School

Age: 17

Gender: Female

Occupation: Student

Education: High School

Age: 18

Gender: Male

Occupation: Student

Education: High School

Aspiring Athlete Alex

Aspiring Athlete Alex

Age: 17
Gender: Male
Occupation: Student
Education: High School
Industry: Student Life
Channels: InstagramYouTubeTikTok

Goals

  • Secure a scholarship to play collegiate sports
  • Find a university with strong athletic programs and academic support
  • Prepare for a fulfilling career after college.

Pain Points

  • Balancing demanding sports schedules with academic responsibilities
  • Navigating the complex college application and recruitment process
  • Worrying about the financial burden of higher education.

Aurora University Geographic Distribution

Aurora University's primary focus is the US market, particularly Illinois, with significant reach through its online programs nationally and limited international presence.

Top Countries

United States flag

United States

97%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.5%
India flag

India

0.5%
China flag

China

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Aurora University attracts students from diverse household sizes and income levels, reflecting its commitment to affordability.

Employment Status

Income Distribution

Education Level

Aurora University Behavior Analysis

Behavior Profile

Online Learning
Experiential Learning
Career Development
Personal Growth
Technology
Community Involvement
Financial Planning
Health and Wellness
YouTube
Facebook
Instagram
LinkedIn
TikTok
Desktop User
Android User
iOS User
Seeking Support
Flexible Learning
Career Advancement
Seeking Accreditation

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