Aurora University : Market and Competitor Analysis

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Aurora University (AU) is a private university offering a wide range of undergraduate and graduate programs. The university is located in Aurora, Illinois and emphasizes a supportive learning environment, personalized attention from faculty, and diverse academic offerings.

Company : Aurora University

Industry : Higher EducationEducationUniversity

Major Markets

United States

India

China

Key Competitors

North Central College

Elmhurst University

Lewis University

Aurora University Key Value propositions

Academic Programs

Supportive Environment

Career Preparation

Campus Life

Aurora University Latest news

Aurora University

347 S. Gladstone Ave. Aurora, Illinois 60506-4892. Main Campus: 630-892-6431 (General Information) 630-844-5533 (Admission) 800- ...

Aurora University Athletics - Official Athletics Website

Top Stories. Headlines. News Archives. Aurora at Benedictine Baseball. June 21, 2024 - Baseball. Lukancic named ABCA Region All-Defensive Team. CSC XC-TF All ...

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Gladstone Ave. Aurora, Illinois 60506-4892. Main Campus: 630-892-6431 (General Information) 630-844-5533 (Admission)

Aurora Online | Online Degree Programs

Find your success online with Aurora University online degree programs, based in Aurora, Illinois.

Aurora University SWOT Analysis

Strengths

Diverse academic programsSupportive learning environmentStrong focus on career preparation

Weaknesses

Limited brand recognition nationallyPotential dependence on local student populationBeing a private institution, higher tuition fees

Opportunities

Expand online program offeringsDevelop partnerships with local businessesEnhance diversity and inclusion initiatives

Threats

Increasing competition from other institutionsEconomic downturns impacting student enrollmentChanging student demographics and preferences

Top Marketing Strategies for Aurora University

Targeted Content Marketing for High School Students

Develop high-quality content tailored to the interests and needs of high school students, such as blog posts, videos, and social media campaigns, highlighting AU's academic programs, campus life, and career opportunities. This strategy will attract prospective students by providing valuable information and engaging content that resonates with their needs.

Leverage Student Testimonials and Success Stories

Showcase the positive experiences and achievements of current AU students through video testimonials, case studies, and social media posts. This strategy will build trust and credibility among prospective students by providing real-life examples of the university's impact on students' lives.

Build Strong Relationships with High School Guidance Counselors

Establish strong relationships with high school guidance counselors by providing them with up-to-date information about AU's programs and offering school visits and presentations. This strategy will increase AU's visibility within high schools and encourage counselors to recommend AU to their students.

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Aurora University User Persona

Name:

Emily Jones

Age :

18

Gender :

Female

Occupation :

High School Senior

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

Secure admission into Aurora University with a good scholarship package to minimize student loan debt
Identify a specific academic program that aligns with her interests and career aspirations, potentially in healthcare or social sciences
Experience a vibrant campus life with opportunities to make new friends and engage in extracurricular activities.

Frustrations

Feeling overwhelmed by the college application process and comparing different university options
Balancing demanding high school coursework with extracurricular activities and college prep
Uncertainty about future career paths and finding a fulfilling and financially stable profession.

Name:

Michael Chen

Age :

20

Gender :

Male

Occupation :

Community College Student

Industry :

Retail

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

Transfer credits smoothly from his associate's degree to a bachelor's program at Aurora University
Leverage his part-time retail job experience into a relevant internship or part-time job while studying
Build a professional network and gain valuable skills through university resources and career services to transition into a business career upon graduation.

Frustrations

Navigating the complexities of transferring college credits and ensuring they apply to his desired program
Balancing work, studies, and personal life while trying to excel in his academic pursuits
Lacking clarity on specific career opportunities aligned with his business degree and desired career trajectory.

Name:

Sarah Miller

Age :

28

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing

Education :

Bachelor's Degree, Communication

Preferred platforms

GOALS

Enhance her marketing skills and advance her career by pursuing a Master's in Business Administration (MBA) part-time while working
Leverage Aurora University's alumni network and career services to explore new job opportunities and increase her earning potential
Achieve a better work-life balance by pursuing her education online and potentially transitioning to a more senior marketing role with increased flexibility.

Frustrations

Feeling stuck in her current marketing assistant role with limited growth opportunities
Managing a busy work schedule while trying to balance personal life and professional development
Finding the time and financial resources to pursue further education and advance her career without sacrificing her current job security.

Aurora University Geographic and Demographic Insights

Geographic Insights: Aurora University primarily targets the US market with a significant 95% share. International presence is limited with India and China as emerging markets.

Top Countries

United States
95%
India
2%
China
1%
South Korea
0.8%
Nepal
0.2%

Demographic Insights: Aurora University attracts primarily 18-24 year olds reflecting traditional student demographic. Female students show a slight preference for the university.

Age Distribution

Gender Distribution

Aurora University Socio-economic Profile

Household and Income Insights: Target users typically belong to middle-income households with 3-4 members, suggesting a focus on families with school-going or college-bound children.

Educational and Employment Insights: As expected, a significant majority (80%) of target users are at the University or College education level, with a large portion being students (55%).

Households Size

Income Distribution

Education Level

Employment Status

Aurora University Behavioral Insights

Interest-Based Insights: Target users show diverse interests including Music, Movies, Travel, Sports, Gaming, Food and Technology.

Technology and Social Media Usage: Users prefer Youtube, Instagram, and TikTok. They primarily use mobile devices, with Android and iOS being most popular.

Interests

MusicMoviesTravelSportsGamingFoodTechnology

Device Breakdown

Social Media Usage

Aurora University Top Competitors

Competitor	Estimated market share	Top domains
North Central College	35.2%	Liberal Arts, Sciences, Professional Programs
Elmhurst University	20.5%	Liberal Arts, Sciences, Health Professions
Lewis University	24.3%	Aviation, Business, Nursing

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