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VI Peel, likely standing for "Vitality Institute Peel," is a skincare company offering a range of products aimed at improving skin tone, texture, and addressing signs of aging. They emphasize professional-grade ingredients and offer products designed for both at-home use and potentially post-treatment care. Based on the "Book Now" call to action, they seem to operate both as an online retailer and a provider of in-person skincare treatments.
Company : VI Peel
Industry : SkincareBeautyCosmetics
VI Peel Key Value propositions
VI Peel Latest news
VI Peel
VI Peel Professional Treatments have transformed skin for over 10+ million people worldwide. Now, the makers of this #1 chemical peel offer VI Derm Skin ...
VI Peel | LinkedIn
http://www.vipeel.com. External link for VI Peel. Industry: Wholesale. Company ... Exciting news! The Aesthetic Practice Partners, LLC Medspa Business ...
Retinol Age-Defying Treatment Moisturizer – VI Derm
*Using a product with Glycolic Acid may cause mild irritation and increased sun sensitivity in some. If new to the product, start slowly and gradually increase ...
VI Peel & VI Derm (@vipeel) • Instagram photos and videos
Shop your new #summer must-have SPF at the link in our bio. ... Don't miss out on these top tips on how to safely get your #VIPeel during the summer season!
VI Peel SWOT Analysis
Strengths
Offers professional-grade skincare productsFocuses on specific skin concerns like hyperpigmentation & agingProvides both at-home products and in-person treatments
Weaknesses
May be perceived as expensive compared to drugstore brandsReliance on professional treatments may limit accessibilityLimited online presence compared to some competitors
Opportunities
Expand product lines for broader skin concernsIncrease online marketing and social media presenceCollaborate with dermatologists and estheticians for referrals
Threats
Competition from established skincare brandsChanging consumer preferences and trendsEconomic downturn impacting discretionary spending
Top Marketing Strategies for VI Peel
VI Peel User Persona
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Preferred platforms
GOALS
Frustrations
VI Peel Geographic and Demographic Insights
Geographic Insights: VI Peel's primary market is the United States, followed by Canada and the United Kingdom. The brand also sees significant interest from Australia and Germany.
Top Countries
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: VI Peel's target audience is primarily female (80%), with a large concentration in the 25-44 age range, reflecting higher skincare expenditure in this group.
Age Distribution
Gender Distribution
VI Peel Socio-economic Profile
Household and Income Insights: VI Peel's target audience typically falls within the middle-income bracket and often lives in households of 2-4 people.
Educational and Employment Insights: Most of VI Peel's target audience is employed full-time and holds at least a university or college degree, indicating a higher level of education.
Households Size
Income Distribution
Education Level
Employment Status
VI Peel Behavioral Insights
Interest-Based Insights: The VI Peel target audience shows interests in beauty, skincare, health & wellness, reflecting their focus on personal care and appearance.
Technology and Social Media Usage: VI Peel's audience is highly active on visual platforms like Instagram and YouTube, reflecting the importance of visual content in skincare.
Interests
Device Breakdown
Social Media Usage
VI Peel Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| SkinCeuticals | 35.2% | Anti-aging, Professional Skincare, Dermatologist-Recommended |
| PCA Skin | 30.5% | Chemical Peels, Hyperpigmentation, Sensitive Skin |
| Obagi | 25.8% | Skin Rejuvenation, Sun Damage Repair, Medical-Grade Skincare |
