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VI Aesthetics Target Audience

User Segments

Age: 26

Gender: Female

Occupation: Medical Aesthetician

Education: Associate Degree, Esthetics

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Female

Occupation: Self-Employed Wellness Blogger

Education: Bachelor's Degree, Communications

Ava, The Aesthetic Assistant

Ava, The Aesthetic Assistant

Age: 26
Gender: Female
Occupation: Medical Aesthetician
Education: Associate Degree, Esthetics
Industry: Beauty
Channels: InstagramTikTokYouTube

Goals

  • To provide cutting-edge skincare treatments to clients, ensuring optimal results and satisfaction
  • To stay updated on the latest advancements in aesthetic technology and product formulations
  • To build a strong professional reputation and client base in a competitive industry.

Pain Points

  • Keeping up with the overwhelming number of new products and treatments released regularly
  • Managing client expectations and delivering visible results for complex skin conditions
  • Balancing the demands of client appointments with administrative tasks and professional development.

VI Aesthetics Geographic Distribution

Primarily US-centric with significant presence in Canada. Expanding internationally via distributors to UK, Australia, and Germany.

Top Countries

United States flag

United States

60.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

7.8%
Australia flag

Australia

5.1%
Germany flag

Germany

3.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience primarily consists of smaller households with a significant portion in the high-income bracket, indicating disposable income for premium skincare.

Employment Status

Income Distribution

Education Level

VI Aesthetics Behavior Analysis

Behavior Profile

Instagram
YouTube
Facebook
LinkedIn
TikTok
Mobile Devices
iOS
Android
Desktop
Skin Health
Anti-aging
Aesthetic Treatments
Clinical Skincare
Chemical Peel
Science-backed
Online Shopping
Content Consumption
Social Media Engagement
Research-driven

Device Breakdown

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