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Aurora University (AU) is a teaching-centered institution in the Midwest dedicated to empowering students for lasting personal and professional success. AU offers a wide range of undergraduate and graduate programs, including online options, with a strong emphasis on integrating liberal arts with STEM and professional credentials. The university aims to provide an affordable, high-quality education within a supportive and inclusive community. AU prioritizes hands-on learning experiences such as internships and field work, and it strives to foster critical thinking and prepare students to be catalysts for societal advancement. The university also focuses on continuous improvement, adapting to emerging technologies like AI, and being an employer of choice for faculty and staff.

Major Markets

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Benedictine University

North Central College

Top Marketing Channels

Benedictine University

  • Content Marketing
  • Examples: University Website, YouTube, Social Media Platforms
  • Campaigns: Benedictine University Virtual Tour, Benedictine University Academic Program Spotlights, Benedictine University Student Success Stories
  • Social Media Advertising
  • Examples: Facebook, Instagram, LinkedIn
  • Campaigns: Benedictine University Facebook Ads, Benedictine University Instagram Ads, Benedictine University LinkedIn Ads
  • Direct Marketing
  • Examples: Email, Direct Mail, Event Promotion
  • Campaigns: Benedictine University Email Newsletter, Benedictine University Alumni Outreach, Benedictine University Event Invitations

Top Sales Channels

  • Direct Sales
  • Admissions Office, Financial Aid Office, Campus Visit Programs
  • Benedictine University Admissions Counseling, Benedictine University Financial Aid Workshops, Benedictine University Campus Tours
  • Digital Sales
  • University Website, Online Platforms, Campus Events
  • Benedictine University Online Application Portal, Benedictine University Information Sessions, Benedictine University Open Houses
  • Partnership Sales
  • Local Businesses, Corporate Partners, Community Organizations
  • Benedictine University Partnership Programs, Benedictine University Corporate Training, Benedictine University Community Outreach

Aurora University SWOT Analysis

Strengths

Strong reputation in health sciences

Dedicated faculty

Diverse student body

Weaknesses

Limited brand recognition

Dependence on regional market

Lack of funding

Opportunities

Expand online programs

Develop new academic programs

Increase international student enrollment

Threats

Increased competition

Rising operational costs

Changing demographics

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