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Washington Trails Association Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 40
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 28
Gender: Female
Occupation: Teacher
Education: Bachelor's Degree, Education
Emily Chen
Goals
- To discover new and challenging hiking trails with accurate, real-time conditions for weekend adventures
- To connect with a community of like-minded outdoor enthusiasts to share experiences and find hiking partners
- To support environmental conservation efforts and contribute to the preservation of natural trails.
Pain Points
- Lack of up-to-date information on trail closures or hazards, leading to wasted time or unsafe conditions
- Difficulty finding reliable data on trail accessibility and suitability for varying skill levels
- Limited opportunities to easily contribute to trail maintenance or advocacy efforts amidst a busy work schedule.
Washington Trails Association Geographic Distribution
WTA's audience is overwhelmingly US-based, with a strong focus on Washington state. Minor international presence from neighboring Canada and other English-speaking countries suggests a niche appeal.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, suggesting families or couples. A significant portion falls into the medium to high-income brackets.
Employment Status
Income Distribution
Education Level
Washington Trails Association Behavior Analysis
Behavior Profile
Device Breakdown
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