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WTA's target audience is hikers and outdoor enthusiasts of all levels, from beginners to experienced adventurers. They cater to individuals and families looking for hiking inspiration, trail information, and resources for responsible outdoor recreation. Their audience is based primarily in Washington state, but also includes those visiting the region for its hiking opportunities.
WTA's primary market is the US, with a significant user base in Washington state. Canada represents a smaller but notable market, followed by marginal shares from European countries.
United States
Canada
Germany
United Kingdom
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
WTA users typically come from households of 2-4 people, reflecting couples and families. The income distribution leans towards medium, suggesting a broad user base.
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