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Washington Trails Association Target Audience

WTA's target audience is hikers and outdoor enthusiasts of all levels, from beginners to experienced adventurers. They cater to individuals and families looking for hiking inspiration, trail information, and resources for responsible outdoor recreation. Their audience is based primarily in Washington state, but also includes those visiting the region for its hiking opportunities.

User Segments

Washington Trails Association Geographic Distribution

WTA's primary market is the US, with a significant user base in Washington state. Canada represents a smaller but notable market, followed by marginal shares from European countries.

Top Countries

United States flag

United States

95%
Canada flag

Canada

3%
Germany flag

Germany

0.5%
United Kingdom flag

United Kingdom

0.5%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

WTA users typically come from households of 2-4 people, reflecting couples and families. The income distribution leans towards medium, suggesting a broad user base.

Employment Status

Income Distribution

Education Level

Washington Trails Association Behavior Analysis

Behavior Profile

Device Breakdown

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