WSB-TV Channel 2 : Market and Competitor Analysis

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WSB-TV Channel 2 is a Cox Media Group television station based in Atlanta. They offer local and national news coverage, weather forecasts, traffic updates, sports, and investigative reports. They also provide information on community events and feature stories.

Company : WSB-TV Channel 2

Industry : News MediaTelevision BroadcastingLocal News

Major Markets

United States

Canada

Mexico

Key Competitors

Fox 5 Atlanta

11Alive

CBS46

WSB-TV Channel 2 Key Value propositions

Local News Coverage

Weather Forecasting

Traffic Updates

Investigative Reporting

WSB-TV Channel 2 Latest news

WSBTV Atlanta News, Weather, Traffic and Sports – WSB-TV ...

WSBTV Atlanta News, Weather, Traffic and Sports.

WSB-TV Channel 2 – Atlanta Logo

Orange. Default, 100%, 75%, 50%, 25%, 0%. /. Skip. Unmute. WSB Now. Live Local News. Live Newscast covering important local topics and events. Resize: Drag to ...

WSB News – WSB-TV Channel 2 - Atlanta

Breaking News|Some flights resume as ongoing Microsoft IT outages continue to impact… 1/1. Subtitle Settings. Font. Default, Mono Sans, Mono Serif, Sans, Serif ...

Breaking News

Atlanta police say multiple people have been shot at Peachtree Center in downtown Atlanta. June 11, 2024 at 3:21 pm EDT ...

WSB-TV Channel 2 SWOT Analysis

Strengths

Strong brand recognition and reputation in AtlantaExperienced team of reporters and meteorologists (e.g., Severe Weather Team 2)Wide reach through multiple platforms (TV, website, app)

Weaknesses

Dependence on the Atlanta marketPotential vulnerability to cord-cutting trendsCompetition from other local and national news outlets

Opportunities

Expand digital presence and offer personalized contentPartner with local businesses for advertising and promotionsDevelop innovative content formats to attract younger audiences

Threats

Growing popularity of alternative news sources (e.g., social media)Declining viewership of traditional televisionEconomic downturn impacting advertising revenue

Top Marketing Strategies for WSB-TV Channel 2

Content Optimization & Diversification

Expand beyond traditional news formats to attract new viewers. Implement social media strategies, create engaging video content, and explore podcasts, offering diverse perspectives and formats to reach a broader audience.

Data-Driven Personalization & Targeting

Leverage audience data to tailor content and advertising, ensuring relevance and enhancing user experience. Offer personalized news feeds, weather alerts, and traffic updates based on location and preferences.

Community Engagement & Local Partnerships

Foster a stronger sense of community by partnering with local businesses and organizations. Host events, sponsor community initiatives, and promote local stories to build relationships and strengthen viewer loyalty.

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WSB-TV Channel 2 User Persona

Name:

Ashley Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Stay informed about local events and happenings in Atlanta to plan outings and network
Receive timely and accurate traffic updates to navigate her daily commute efficiently
Get reliable weather forecasts to plan her day and outdoor activities effectively

Frustrations

Missing out on interesting local events due to information overload
Wasting time in traffic due to unexpected congestion or road closures
Encountering unexpected weather changes that disrupt her plans

Name:

Michael Davis

Age :

45

Gender :

Male

Occupation :

Project Manager

Industry :

Construction

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Stay updated on local news and political developments that might impact his industry
Get insights into Atlanta's economic landscape and potential business opportunities
Access reliable weather forecasts to anticipate potential disruptions on construction projects

Frustrations

Receiving biased or unreliable news from unreliable sources
Struggling to filter through irrelevant information to find relevant business news
Experiencing project delays due to unforeseen weather conditions

Name:

Sarah Thompson

Age :

24

Gender :

Female

Occupation :

Social Media Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Discover trending topics and local events to leverage in social media campaigns
Follow Atlanta-based influencers and businesses for potential collaborations
Stay updated on the latest social media trends and news relevant to her profession

Frustrations

Missing out on viral local trends that could boost engagement
Finding it challenging to identify authentic and influential local figures
Feeling overwhelmed by the constant influx of new information and trends in the digital landscape

WSB-TV Channel 2 Geographic and Demographic Insights

Geographic Insights: WSB-TV primarily serves the Atlanta metropolitan area, with the vast majority of its users located in the United States. Minimal viewership comes from Canada and other countries.

Top Countries

United States
99%
Canada
0.5%
Mexico
0.2%
United Kingdom
0.1%
Germany
0.1%

Demographic Insights: WSB-TV's audience spans various age groups, with a higher concentration in the 25-44 age range. The gender distribution is balanced.

Age Distribution

Gender Distribution

WSB-TV Channel 2 Socio-economic Profile

Household and Income Insights: WSB-TV appeals to a range of household sizes, with a concentration in 2-4 person households. The income distribution suggests a predominantly middle-income audience.

Educational and Employment Insights: A majority of WSB-TV's audience is employed full-time and possesses a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

WSB-TV Channel 2 Behavioral Insights

Interest-Based Insights: WSB-TV viewers are interested in local events, Atlanta sports, traffic updates, weather forecasts, dining and entertainment, local politics, and community news.

Technology and Social Media Usage: Users access WSB-TV through various devices, with a relatively balanced distribution across desktop, Android, and iOS. They are active on major social media platforms, with higher engagement on YouTube, Facebook, and Instagram.

Interests

Local EventsAtlanta SportsTraffic UpdatesWeather ForecastsDining and EntertainmentLocal PoliticsCommunity News

Device Breakdown

Social Media Usage

WSB-TV Channel 2 Top Competitors

Competitor	Estimated market share	Top domains
Fox 5 Atlanta	25%	Local News Coverage, Investigative Reporting, Atlanta Sports
11Alive	28.3%	Local News Coverage, Weather Forecasting, Breaking News
CBS46	21.7%	Local News Coverage, Community News, Weather Forecasting

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