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WSB-TV Channel 2 - Atlanta Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree
Age: 45
Gender: Male
Occupation: Hospital Administrator
Education: Master's Degree
Age: 32
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree
Sarah Chen
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree
Industry: Professional Services
Channels: FacebookInstagramYouTube
Goals
- Stay informed about local community events and activities to engage my family
- Find reliable sources for consumer information and deals to optimize household spending
- Ensure my family's safety by staying updated on local news, especially crime and recalls
Pain Points
- Difficulty finding concise, relevant local news amidst overwhelming information
- Limited time to sift through various sources for family-friendly activities and events
- Concerns about the accuracy and bias of some news outlets affecting my family's perspective
WSB-TV Channel 2 - Atlanta Geographic Distribution
The business's primary focus is the Atlanta, Georgia metropolitan area, with almost all users located within the United States.
Top Countries
United States
99.8%
Canada
0.1%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Predominantly medium-income households of 2-4 people, indicating families and couples seeking relevant local information.
Employment Status
Income Distribution
Education Level
WSB-TV Channel 2 - Atlanta Behavior Analysis
Behavior Profile
News Consumption
Local Events
Community Engagement
Weather Updates
Traffic Information
Family Activities
Consumer Information
Investigative Journalism
Online Video
Social Media
Mobile Access
Real-time Updates
Leisure
Lifestyle
Learning
Entertainment
Shopping
Digital Content
Community Involvement
Device Breakdown
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