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Washington Trails Association (WTA) is a non-profit organization dedicated to providing information, resources, and advocacy for hiking trails and public lands in Washington state. They offer a comprehensive online hiking guide, organize volunteer trail maintenance events, and advocate for policies that protect and enhance outdoor recreation opportunities. Their mission is to mobilize hikers and promote the exploration, stewardship, and enjoyment of Washington's trails.
Company : Washington Trails Association
Industry : Outdoor RecreationConservationNon-profit
Washington Trails Association Key Value propositions
Washington Trails Association Latest news
Washington Trails Association
https://www.wta.org/backpack. Skip to content ... Latest News. Meet ... Jun 4, 2024 · Hiker Headlines: National Trails Day, Kopachuck State Park year-long closure, ...
Helping Disabled People Find Belonging Outdoors — Washington ...
https://www.wta.org/backpack. Skip to content ... I didn't have big adventure stories to share with ... important. kalaloch beach work austin easter.jpg. WTA ...
Ethical Wildlife Photography: What You Need to Know ...
Jan 8, 2019 ... https://www.wta.org/news/signpost/ethical ... DSLR's are also more likely to be weather sealed, which is important in wildlife photography.
Big Four Ice Caves — Washington Trails Association
https://www.wta.org/go-hiking/hikes/big-four-ice ... WTA helped create the new, higher trail you're ... Subscribe to our free email newsletter for hiking events, ...
Washington Trails Association SWOT Analysis
Strengths
Strong brand recognition and reputationExtensive trail database and resourcesActive and engaged community of hikers
Weaknesses
Reliance on volunteer supportLimited geographic scope (Washington state)Financial sustainability reliant on donations and grants
Opportunities
Expand digital offerings and mobile app functionalityDevelop partnerships for broader reach and impactIncrease awareness and engagement among younger demographics
Threats
Competition from other outdoor recreation platformsEnvironmental changes impacting trail accessibilityEconomic downturns affecting funding and donations
Top Marketing Strategies for Washington Trails Association
Interactive Exit-Intent Quiz
This strategy involves a pop-up quiz that appears when a user attempts to leave the WTA website, aiming to engage them with relevant hiking-related questions and encourage them to stay. This will increase time on site, collect valuable user data, and potentially convert them into members or supporters.
Content-Specific Call-to-Action Optimization
This strategy involves tailoring calls-to-action (CTAs) to specific content, such as a blog post about a particular hike, to encourage relevant action. This will increase the conversion rate of visitors into members, volunteers, or supporters, based on their individual interests and browsing behavior.
Personalized Handwritten Cards Engagement
This strategy involves sending personalized handwritten thank-you cards to new members and donors. This will create a more personal and impactful connection with WTA, fostering a sense of community and appreciation among supporters, ultimately boosting membership and donation rates.
Washington Trails Association User Persona
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Washington Trails Association Geographic and Demographic Insights
Geographic Insights: WTA's primary market is the US, with a significant user base in Washington state. Canada represents a smaller but notable market, followed by marginal shares from European countries.
Top Countries
United States
95%
Canada
3%
Germany
0.5%
United Kingdom
0.5%
Australia
0.5%
Demographic Insights: WTA attracts a diverse age range, with a slight skew towards younger adults (25-34). The gender distribution is balanced, suggesting equal appeal among men and women.
Age Distribution
Gender Distribution
Washington Trails Association Socio-economic Profile
Household and Income Insights: WTA users typically come from households of 2-4 people, reflecting couples and families. The income distribution leans towards medium, suggesting a broad user base.
Educational and Employment Insights: WTA users are often employed full-time or are students, with a high proportion having university or college degrees.
Households Size
Income Distribution
Education Level
Employment Status
Washington Trails Association Behavioral Insights
Interest-Based Insights: WTA users are interested in outdoor gear, photography, environmentalism, travel, camping, national parks, and wildlife conservation.
Technology and Social Media Usage: WTA users are active on social media, particularly Instagram and YouTube, and use a mix of desktop and mobile devices.
Interests
Device Breakdown
Social Media Usage
Washington Trails Association Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| AllTrails | 50% | Hiking Trails, Outdoor Navigation, Trail Reviews |
| Hiking Project | 25% | Trail Maps, Crowdsourced Trip Reports, Backcountry Navigation |
| Outdoor Project | 15% | Outdoor Adventure Planning, Campground Information, Trail Conditions |
