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Executive Summary
Onboard Credit is a marketing platform that connects cruise travelers with a network of travel agencies offering onboard credit incentives. They partner with travel agencies to provide a best-price guarantee and added value to customers while helping agencies generate leads. Onboard Credit also promotes businesses in cruise destinations, offering advertising and promotional opportunities.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Onboard Credit Top Products
Brand Positioning
Customer Sentiments
Onboard Credit Key Value Propositions
Onboard Credit SWOT Analysis
Strengths
Partnerships with travel agencies offer wide cruise options and competitive pricing.
Best-price guarantee can attract price-conscious customers.
Onboard credit incentives add value and attract budget-conscious travelers.
Weaknesses
Reliance on the cruise industry makes it vulnerable to industry downturns.
Brand awareness might be limited compared to larger travel platforms.
Dependence on travel agent partners for customer service and satisfaction.
Opportunities
Expand partnerships with cruise lines for exclusive offers and wider reach.
Develop a mobile app for convenient booking and access to travel information.
Target niche cruise markets like luxury or adventure travel.
Threats
Competition from large online travel agencies (OTAs) with extensive resources.
Economic downturn or travel disruptions could impact demand for cruises.
Changing consumer preferences and the rise of alternative vacation options.
Onboard Credit operates in the travel and tourism industry, specifically within the cruise sector. They act as a marketing intermediary between travelers, travel agencies, and businesses operating in cruise destinations. Their business model revolves around cruise bookings and related services.
Market Growth Stage
Pace of Market Growth
Onboard Credit Target Audience
Geographic Insights
Onboard Credit's primary market is the US (60%), followed by Canada (15%). The UK, Australia, and Germany represent significant but smaller markets.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
5% market share
Germany
5% market share
Onboard Credit Audience Segments
Onboard Credit targets individuals and families planning a cruise vacation. They focus on those looking for deals and added value through onboard credit incentives. The platform also attracts travel agents seeking to expand their clientele and businesses in cruise destinations looking to reach potential customers.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Onboard Credit
Leverage Influencer Marketing
Partner with travel influencers and bloggers to promote Onboard Credit and its value proposition to their audience. This will increase brand awareness and generate leads for travel agencies.
Learn moreDevelop a Loyalty Program
Implement a loyalty program that rewards repeat customers with exclusive perks and discounts on cruises and onboard credit. This will encourage customer retention and drive repeat business.
Learn moreExpand Destination Marketing
Enhance the platform's focus on promoting businesses in cruise destinations. This will attract more businesses to partner with Onboard Credit and offer valuable experiences to travelers.
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