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Executive Summary

Onboard Credit is a marketing platform that connects cruise travelers with a network of travel agencies offering onboard credit incentives. They partner with travel agencies to provide a best-price guarantee and added value to customers while helping agencies generate leads. Onboard Credit also promotes businesses in cruise destinations, offering advertising and promotional opportunities.

Industries

TravelTourismCruise

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Onboard Credit Top Products

Brand Positioning

Customer Sentiments

Onboard Credit Key Value Propositions

Onboard Credit
Best Price Guarantee
Cruise Deals
Travel Agents Network

Onboard Credit SWOT Analysis

Strengths

Partnerships with travel agencies offer wide cruise options and competitive pricing.

Best-price guarantee can attract price-conscious customers.

Onboard credit incentives add value and attract budget-conscious travelers.

Weaknesses

Reliance on the cruise industry makes it vulnerable to industry downturns.

Brand awareness might be limited compared to larger travel platforms.

Dependence on travel agent partners for customer service and satisfaction.

Opportunities

Expand partnerships with cruise lines for exclusive offers and wider reach.

Develop a mobile app for convenient booking and access to travel information.

Target niche cruise markets like luxury or adventure travel.

Threats

Competition from large online travel agencies (OTAs) with extensive resources.

Economic downturn or travel disruptions could impact demand for cruises.

Changing consumer preferences and the rise of alternative vacation options.

Onboard Credit operates in the travel and tourism industry, specifically within the cruise sector. They act as a marketing intermediary between travelers, travel agencies, and businesses operating in cruise destinations. Their business model revolves around cruise bookings and related services.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Onboard Credit Target Audience

View Details

Geographic Insights

Onboard Credit's primary market is the US (60%), followed by Canada (15%). The UK, Australia, and Germany represent significant but smaller markets.

Top Countries

United States flag

United States

60% market share

Canada flag

Canada

15% market share

United Kingdom flag

United Kingdom

10% market share

Australia flag

Australia

5% market share

Germany flag

Germany

5% market share

Onboard Credit Audience Segments

Onboard Credit targets individuals and families planning a cruise vacation. They focus on those looking for deals and added value through onboard credit incentives. The platform also attracts travel agents seeking to expand their clientele and businesses in cruise destinations looking to reach potential customers.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Onboard Credit

Leverage Influencer Marketing

Partner with travel influencers and bloggers to promote Onboard Credit and its value proposition to their audience. This will increase brand awareness and generate leads for travel agencies.

Learn more

Develop a Loyalty Program

Implement a loyalty program that rewards repeat customers with exclusive perks and discounts on cruises and onboard credit. This will encourage customer retention and drive repeat business.

Learn more

Expand Destination Marketing

Enhance the platform's focus on promoting businesses in cruise destinations. This will attract more businesses to partner with Onboard Credit and offer valuable experiences to travelers.

Learn more

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