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Onboard Credit is a marketing platform that connects cruise travelers with a network of travel agencies offering onboard credit incentives. They partner with travel agencies to provide a best-price guarantee and added value to customers while helping agencies generate leads. Onboard Credit also promotes businesses in cruise destinations, offering advertising and promotional opportunities.
Company : Onboard Credit
Industry : TravelTourismCruise
Onboard Credit Key Value propositions
Onboard Credit Latest news
Excursions | Onboard Credit
Looking for recommended excursions at your favorite cruise destinations? Simply click on one of the ports of call below for our top suggestions.
onboardcredit – mainstreettravelco.com
The On Board Credit Offer is valid on NEW 2022-2023 Disney Cruise Line Reservations booked with Main Street Travel, LLC. Travel must commence by 12/31/23. On ...
St. Kitts | Onboard Credit
Spend the afternoon basking in the warm sun and caribbean waters. Their unique tour gives you gorgeous views , major off-road fun, and the chance to see local ...
A dogs unconditional love.. ❤️ Ask us about our disney cruise ...
Jul 22, 2022 ... ... onboardcredit @ftjbylaura @ftjtravel”. original sound - Jillian Cardarelli ... https://fairytalejourneys.com/request-quote/ ✨Request our ...
Onboard Credit SWOT Analysis
Strengths
Partnerships with travel agencies offer wide cruise options and competitive pricing.Best-price guarantee can attract price-conscious customers.Onboard credit incentives add value and attract budget-conscious travelers.
Weaknesses
Reliance on the cruise industry makes it vulnerable to industry downturns.Brand awareness might be limited compared to larger travel platforms.Dependence on travel agent partners for customer service and satisfaction.
Opportunities
Expand partnerships with cruise lines for exclusive offers and wider reach.Develop a mobile app for convenient booking and access to travel information.Target niche cruise markets like luxury or adventure travel.
Threats
Competition from large online travel agencies (OTAs) with extensive resources.Economic downturn or travel disruptions could impact demand for cruises.Changing consumer preferences and the rise of alternative vacation options.
Top Marketing Strategies for Onboard Credit
Onboard Credit User Persona
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Onboard Credit Geographic and Demographic Insights
Geographic Insights: Onboard Credit's primary market is the US (60%), followed by Canada (15%). The UK, Australia, and Germany represent significant but smaller markets.
Top Countries
United States
60%
Canada
15%
United Kingdom
10%
Australia
5%
Germany
5%
Demographic Insights: Onboard Credit's target audience is primarily female (55%) and skews slightly older, with the largest age group being 35-44 (25%).
Age Distribution
Gender Distribution
Onboard Credit Socio-economic Profile
Household and Income Insights: Onboard Credit targets households of 3-4 people (40%) with a predominantly medium income level (60%).
Educational and Employment Insights: Onboard Credit's primary users are likely full-time employees (60%) with a university or college education (60%).
Households Size
Income Distribution
Education Level
Employment Status
Onboard Credit Behavioral Insights
Interest-Based Insights: Users are interested in travel, cruises, vacation planning, family activities, dining, entertainment, and luxury goods.
Technology and Social Media Usage: Users favor YouTube, Instagram, and Facebook. They primarily use desktop devices, followed by Android and iOS devices.
Interests
Device Breakdown
Social Media Usage
Onboard Credit Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| CruiseCritic | 40% | Cruises, Reviews, Deals |
| Expedia | 30% | Travel, Flights, Hotels |
| Priceline | 20% | Travel, Discounts, Negotiated Prices |
