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Industry Landscape
The outdoor recreation industry is robust and growing, driven by increased public interest in health, wellness, and environmental stewardship. Digital platforms are crucial for trail information and community engagement. Non-profit organizations play a vital role in maintaining public lands and advocating for conservation amidst challenges like climate change and funding volatility.
Total Assets Under Management (AUM)
Economic Output of Outdoor Recreation in United States
~862 billion USD
(2.2% CAGR)
- Contributes 2.2% to US GDP.
- Includes conventional activities like hiking and biking.
- Also covers less traditional activities such as gardening and outdoor photography.
Total Addressable Market
862 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Trail Planning & Personalization
Utilizing AI and machine learning to offer highly personalized trail recommendations based on user preferences, real-time conditions, and historical data, optimizing route planning and safety.
Augmented Reality (AR) Navigation
Overlaying digital information like trail markers, points of interest, and ecological data onto real-world views through smartphone cameras or smart glasses, enhancing navigation and educational experiences.
IoT for Environmental Monitoring
Deploying interconnected sensors (Internet of Things) along trails to collect real-time data on environmental conditions such as air quality, water levels, wildlife activity, and visitor density, aiding conservation efforts and resource management.
Impactful Policy Frameworks
Great American Outdoors Act (GAOA) (2020)
The Great American Outdoors Act (2020) provides full, permanent funding for the Land and Water Conservation Fund (LWCF) and establishes the National Parks and Public Land Legacy Restoration Fund to address deferred maintenance.
This policy provides a stable, significant funding stream for public land acquisition and maintenance, directly benefiting WTA's mission by enhancing trail infrastructure and expanding access.
America the Beautiful Initiative (2021)
The America the Beautiful Initiative (2021) is a Biden administration conservation goal to conserve 30% of U.S. lands and waters by 2030, emphasizing locally led efforts and equitable access.
This initiative encourages partnerships and community-led conservation, potentially increasing opportunities for WTA to secure grants, collaborate on land protection, and expand trail networks.
Washington State Legislature's 'Move Ahead Washington' Transportation Package (2022)
Washington State Legislature's 'Move Ahead Washington' transportation package (2022) includes significant investments in active transportation and outdoor recreation infrastructure, such as trails and bike paths.
This state-level funding directly supports the development and maintenance of trails within Washington, aligning with WTA's core mission and potentially reducing their direct fundraising burden for specific projects.
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