Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Very Great Top Products
Brand Positioning
Very Great positions itself as a digitally-native platform building and scaling 'real, crave-worthy brands' for a new generation. They focus on modern, design-led products across home, pet, and tech, appealing to a contemporary, discerning consumer.
Customer Sentiments
Customer sentiment appears to be largely positive and engaged, evidenced by a 'customer community exceeding 1 million members'. This suggests that their current brand offerings resonate well with their target demographic.
Very Great Key Value Propositions
Very Great's key value proposition lies in its ability to rapidly develop and scale a portfolio of modern, design-driven consumer brands that are highly relevant to contemporary lifestyles. They offer a curated selection of 'crave-worthy' products that blend functionality, aesthetics, and appeal to a 'new generation' of consumers.
Very Great SWOT Analysis
Strengths
Strong platform for rapid brand development and scaling.
Diverse portfolio appealing to modern lifestyles.
Large and engaged customer community (1M+).
Weaknesses
Reliance on DTC model, susceptible to online trends.
Brand new wellness CPG brand is still under development.
Lack of explicit subscription pricing details.
Opportunities
Expand into new lifestyle categories via new brands.
Leverage existing community for cross-promotion.
Potentially introduce subscription models for recurring revenue.
Threats
Increased competition in DTC consumer goods market.
Changing consumer preferences and trends.
Supply chain disruptions affecting product availability.
Market Growth Stage
Pace of Market Growth
Very Great Target Audience
Geographic Insights
Very Great's primary market is the US, followed by Canada and the UK, reflecting a focus on North American and key English-speaking European markets.
Top Countries
United States
80% market share
Canada
7.5% market share
United Kingdom
4% market share
Australia
3% market share
Germany
2% market share
Very Great Audience Segments
The Tech-Savvy Urban Professional
24-35 years
Male • Female
Major US Cities • European Capitals
The Modern Home Enthusiast
28-45 years
Male • Female
Urban Centers • Suburban Areas
The Conscious Pet Parent
25-40 years
Male • Female
North America • Western Europe
The Gen Z Trend Seeker
18-30 years
Male • Female
University Towns • Vibrant City Districts
The Established Family Curator
35-55 years
Male • Female
Suburban Family Homes • Affluent Neighborhoods
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Very Great
Leverage User-Generated Content (UGC)
Encourage customers to create and share content featuring Very Great's brands and products (W&P, Wild One, Courant). This builds social proof and authenticity, driving engagement and conversions as potential customers see real people enjoying the products.
Learn moreOptimized Product Bundling
Create strategic product bundles that combine complementary items from Very Great's various brands. This increases the average order value by offering customers a convenient way to purchase related items together and discover new products within the Very Great ecosystem.
Learn moreIn-depth Buyer's Guide Creation
Develop comprehensive buyer's guides for each brand category (home goods, pet supplies, tech accessories). These guides will educate potential customers, establish Very Great as a trusted resource, and drive organic traffic through SEO, ultimately leading to increased sales.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
