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Very Great is a digitally-native consumer product holding company. They develop, launch, and scale modern consumer brands using a technology-driven approach. Their portfolio includes brands like W&P, Courant, and Wild One, focusing on home goods, lifestyle, and pet products.
Company : Very Great
Industry : E-commerceConsumer GoodsDirect-to-Consumer
Very Great Key Value propositions
Very Great Latest news
Very Great
Very Great is a digitally-native consumer product platform, growing a family of real, crave-worthy brands for a new generation.
Very Great | LinkedIn
Oct 17, 2018 ... http://www.verygreat.nyc. External link for Very Great. Industry: Manufacturing. Company size: 51-200 employees. Headquarters: New York, NY.
Wholesale
Courant Wholesale. Login to account. Wild One Wholesale. Please email [email protected] to place an order. About; Brands; Careers. © 2022 Very Great Inc.
Very Great Company Overview, Contact Details & Competitors ...
Media & News. Media icon. Very Great Inc. hired Sherry Shannon as Vice ... [email protected], [email protected]. 4%. [email protected], Doe ...
Very Great SWOT Analysis
Strengths
Strong online presence and brand portfolio.Focus on high-quality, desirable products.Data-driven approach to growth and scaling.
Weaknesses
Reliance on digital marketing and e-commerce channels.Competition from established players in the consumer goods market.Potential vulnerability to changing consumer preferences.
Opportunities
Expansion into new product categories and markets.Strategic partnerships and collaborations.Leveraging data insights for personalized marketing and product development.
Threats
Economic downturns impacting consumer spending.Increased competition in the digital-native brand space.Changing consumer behaviors and expectations.
Top Marketing Strategies for Very Great
Influencer Marketing and Brand Partnerships
Leverage the power of influencers and brand collaborations to reach a wider audience, increase brand awareness, and generate authentic product reviews and recommendations. This strategy will create a strong online presence and amplify Very Great's reach within their target demographic.
Content Marketing and Community Building
Develop engaging and informative content, such as blog posts, videos, and social media campaigns, to educate and inspire their target audience. This strategy will foster a strong online community and increase brand loyalty by providing value and connecting with consumers on a deeper level.
Targeted Digital Advertising and Retargeting
Utilize data-driven digital advertising platforms like Google Ads and social media advertising to reach highly-targeted audiences. This strategy will drive traffic to their website and increase conversions by strategically targeting consumers who have shown interest in their brands.
Very Great User Persona
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GOALS
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Very Great Geographic and Demographic Insights
Geographic Insights: Very Great's primary market is the United States, followed by Canada. They have a smaller presence in the UK, Australia, and Germany.
Top Countries
United States
80%
Canada
10%
United Kingdom
3%
Australia
3%
Germany
2%
Demographic Insights: Very Great's target audience is primarily females aged 25-34, reflecting their preference for design-forward and high-quality products.
Age Distribution
Gender Distribution
Very Great Socio-economic Profile
Household and Income Insights: Very Great's target market comprises individuals or small households (1-2 people) with medium to high income levels.
Educational and Employment Insights: Very Great's target audience is highly educated, with a majority holding university or postgraduate degrees and working full-time.
Households Size
Income Distribution
Education Level
Employment Status
Very Great Behavioral Insights
Interest-Based Insights: Very Great's target audience shows interest in lifestyle areas such as travel, fashion, home decor, technology, wellness, sustainable living, and pets.
Technology and Social Media Usage: Very Great's target audience are digitally-savvy, primarily using iOS devices and engaging with brands on visual platforms like Instagram and Youtube.
Interests
Device Breakdown
Social Media Usage
Very Great Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Pattern Brands | 20% | Home Goods, Beauty & Wellness, Food & Beverage |
| Thrasio | 15% | E-commerce, Amazon Aggregator, Private Label |
| Perch | 10% | E-commerce, Brand Acquisition, Consumer Products |
