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Product Portfolio
Very Great: Consumer Product Platform
Very Great Key Value Propositions
Very Great's key value proposition lies in its ability to rapidly develop and scale a portfolio of modern, design-driven consumer brands that are highly relevant to contemporary lifestyles. They offer a curated selection of 'crave-worthy' products that blend functionality, aesthetics, and appeal to a 'new generation' of consumers.
Very Great Brand Positioning
Very Great positions itself as a digitally-native platform building and scaling 'real, crave-worthy brands' for a new generation. They focus on modern, design-led products across home, pet, and tech, appealing to a contemporary, discerning consumer.
Top Competitors
Away
Everlane
Parachute Home
Customer Sentiments
Customer sentiment appears to be largely positive and engaged, evidenced by a 'customer community exceeding 1 million members'. This suggests that their current brand offerings resonate well with their target demographic.
Actionable Insights
To strengthen brand positioning, Very Great should highlight their commitment to sustainable and ethical practices across all brands.
Products and Features
Very Great: Consumer Product Platform - Product Description
Very Great is a digitally-native consumer product platform that focuses on growing a family of real, crave-worthy brands for a new generation. It acts as an incubator and accelerator for direct-to-consumer (DTC) brands, providing expertise in areas such as brand development, product innovation, marketing, supply chain, and e-commerce operations. The platform aims to identify market gaps and consumer desires, then build and scale brands to meet those needs, emphasizing quality, authenticity, and a strong connection with modern consumers.
Pros
- Very Great excels at identifying and cultivating emerging consumer trends, leading to the creation of highly relevant brands
- Their expertise in brand building and digital marketing allows for rapid scaling and strong market penetration for their portfolio companies
- The platform model provides a synergistic environment for brands, leveraging shared resources and knowledge.
Cons
- As a platform, Very Great's success is highly dependent on the performance of its individual brands, making it susceptible to market shifts or brand failures
- The focus on 'new generation' brands might limit its appeal or reach to broader demographics
- There is inherent risk in a portfolio approach, where underperforming brands can drag down overall company performance.
Alternatives
- Companies like Brandless or Thrive Market offer curated consumer product experiences, though perhaps not as broad a brand creation platform
- Larger CPG conglomerates such as Procter & Gamble or Unilever are direct competitors in the consumer goods space, albeit with different operating models
- Other venture builders or incubators focused on consumer brands, like Science Inc
- or Factory, present alternative models for brand development.
Company Updates
Latest Events at Very Great
Very Great
Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation.
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