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Very Great Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Female

Occupation: Digital Marketing Manager

Education: Master's Degree, Marketing

Age: 30

Gender: Male

Occupation: Product Designer

Education: Bachelor's Degree, Industrial Design

Alex Chen

Alex Chen

Age: 28
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInYouTubeReddit

Goals

  • Optimize smart home setup for maximum efficiency and convenience
  • Stay updated with the latest tech innovations and integrate them into daily life
  • Achieve a healthy work-life balance while excelling in a demanding career.

Pain Points

  • Dealing with incompatible smart devices or complex integrations
  • Losing productivity due to inefficient tools or processes
  • The constant pressure to be always 'on' and connected in the tech industry.

Very Great Geographic Distribution

Very Great's primary market is the US, followed by Canada and the UK, reflecting a focus on North American and key English-speaking European markets.

Top Countries

United States flag

United States

80%
Canada flag

Canada

7.5%
United Kingdom flag

United Kingdom

4%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target households are often 1-4 people, indicating singles or small families, with medium to high disposable income for quality products.

Employment Status

Income Distribution

Education Level

Very Great Behavior Analysis

Behavior Profile

Digitally-savvy
Online Shopping
Thoughtful Design
Quality Products
Engaged Community
Loyal Customers
Aesthetically Conscious
Modern Lifestyles
Sustainable Living
Pet Wellness
Smart Home Technology
Healthy Cooking
Minimalist Design
Urban Exploration
Social Media Influenced
Instagram Usage
YouTube Usage
TikTok Usage
iOS User
Desktop User

Device Breakdown

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