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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Away
Everlane
Top Marketing Channels
Away
- Social Media Marketing
- Examples: Instagram, Facebook, Pinterest
- Campaigns: Everywhere You Go, Away Luggage for Every Journey, The Art of Packing
- Content Marketing
- Examples: Travel guides, Packing tips, Blog posts about destinations
- Campaigns: Away Stories: Destinations Uncovered, The Travel Journal, Curated Itineraries
- Email Marketing
- Examples: Promotional emails, Abandoned cart reminders, New product announcements
- Campaigns: Your Next Adventure Awaits, Pack More. Worry Less., Discover Our Latest Collection
Top Sales Channels
- Direct-to-Consumer (DTC) E-commerce
- Awaytravel.com, Product pages, Checkout process
- Shop the Core Collection, Explore Our New Arrivals, Build Your Travel Set
- Retail Stores
- Away Flagship Stores (e.g., NYC, LA), Pop-up shops, In-store events
- Visit Our Stores, Experience Away In-Person, Local Exclusives
- Partnerships/Collaborations
- Limited edition collections with designers, Brand collaborations (e.g., with travel-related brands), Airline loyalty programs
- Away x (Designer Name) Collection, Travel Smarter Together, Miles for Your Away
Very Great SWOT Analysis
Strengths
Strong brand recognition and reputation in travel goods
Direct-to-consumer model allows for higher margins and direct customer relationships
Focus on modern
minimalist design appealing to target demographic
Weaknesses
Limited product diversification beyond luggage and travel accessories
High price point may deter budget-conscious consumers
Reliant on travel industry stability
Opportunities
Expand into broader travel lifestyle products (e.g.
apparel
tech accessories)
Grow international market presence
Develop subscription services for travel-related content or accessories
Threats
Increased competition from established luggage brands and new DTC entrants
Economic downturns impacting leisure travel
Supply chain disruptions affecting production and delivery
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