Tercept : Market and Competitor Analysis

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Tercept offers a full-stack analytics platform designed to help businesses in the AdTech space optimize their ad revenue. Their platform aggregates data from various sources, provides actionable insights, and offers features like automated reporting and campaign optimization.

Company : Tercept

Industry : AdTechProgrammatic AdvertisingRevenue Optimization

Major Markets

United States

India

United Kingdom

Key Competitors

Kevel

MonetizeMore

AdTech Holding

Tercept Key Value propositions

Unified Analytics

Data Accuracy

Campaign Optimization

Real-time Reporting

Tercept Latest news

The Intercept

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Dec 3, 2020 ... The Tercept Blog ... This helped publishers to maximize the the bids they would receive for their most important inventory… ... https://www.

Tercept SWOT Analysis

Strengths

Full-stack analytics platformFocus on data accuracy and automationCustomizable solutions

Weaknesses

Limited information on pricing and subscription modelsRelatively unknown compared to larger AdTech companiesHeavily reliant on the AdTech industry's performance

Opportunities

Expand into new global marketsDevelop AI-powered predictive analytics featuresOffer integrations with more AdTech platforms

Threats

Competition from established AdTech giantsRapidly evolving AdTech landscape and regulationsEconomic downturns impacting advertising spending

Top Marketing Strategies for Tercept

Personalized User Onboarding

This strategy creates a tailored onboarding experience for new users. It will boost user engagement and reduce churn by guiding them effectively through the platform's features and functionalities.

Content-Specific Call-to-Action Optimization

This strategy tailors the call-to-action (CTA) based on the specific content users are viewing. It will increase conversion rates by making the CTA more relevant and persuasive to the user's interests.

Leverage User-Generated Content (UGC)

This strategy encourages users to create and share content about Tercept. It will build trust and credibility for the platform by showcasing real-world success stories and user experiences.

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Tercept User Persona

Name:

David Wilson

Age :

38

Gender :

Male

Occupation :

Revenue Operations Manager

Industry :

AdTech

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase overall ad revenue by 15% within the next quarter using data-driven optimization strategies
Identify and implement new ad formats and channels to expand revenue streams and reach wider audiences
Automate reporting processes to free up time for strategic planning and campaign analysis.

Frustrations

Dealing with data silos across multiple platforms makes it difficult to get a holistic view
Manual reporting is time-consuming and prone to errors
Lack of real-time insights hinders quick decision-making and campaign adjustments.

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Data Analyst

Industry :

Digital Publishing

Education :

Masters, Statistics

Preferred platforms

GOALS

Develop and implement data-driven models to predict ad performance and optimize bidding strategies
Identify key performance indicators (KPIs) and create insightful reports for different stakeholders
Analyze user behavior data to personalize ad experiences and improve engagement rates.

Frustrations

Data cleaning and preparation takes up a significant amount of time
Communicating technical findings to non-technical stakeholders can be challenging
Limited access to advanced analytics tools restricts the scope of analysis.

Name:

Mark Thompson

Age :

45

Gender :

Male

Occupation :

Head of Monetization

Industry :

Ad Networks

Education :

MBA, Finance

Preferred platforms

GOALS

Explore new partnerships and revenue models to diversify revenue streams beyond traditional advertising
Optimize ad inventory pricing and allocation to maximize yield and profitability
Stay ahead of industry trends and adopt innovative technologies to maintain a competitive edge.

Frustrations

Constantly changing ad tech landscape makes it challenging to keep up with the latest technologies
Difficulty in measuring the return on investment (ROI) of different monetization strategies
Competition from larger platforms puts pressure on ad revenue margins.

Tercept Geographic and Demographic Insights

Geographic Insights: Tercept's primary markets are the US and India, accounting for 65% of users. Other significant markets include the UK, Canada, and Germany.

Top Countries

United States
45%
India
20%
United Kingdom
10%
Canada
8%
Germany
7%

Demographic Insights: Tercept's target audience is primarily males aged 25-44, reflecting the demographics of professionals in data-driven AdTech roles.

Age Distribution

Gender Distribution

Tercept Socio-economic Profile

Household and Income Insights: Tercept's target users typically belong to households of 2-4 people with medium income levels, aligning with the profiles of mid-career professionals.

Educational and Employment Insights: Tercept's user base primarily comprises professionals engaged in full-time work, holding university or college degrees, indicative of the platform's specialized appeal.

Households Size

Income Distribution

Education Level

Employment Status

Tercept Behavioral Insights

Interest-Based Insights: Tercept users show strong interest in data analytics, marketing technology, programmatic advertising, and revenue optimization within the digital publishing landscape.

Technology and Social Media Usage: Tercept's audience prefers desktop devices and engages heavily on LinkedIn and Twitter, reflecting professional platform usage.

Interests

Data AnalyticsMarketing TechnologyBusiness IntelligenceProgrammatic AdvertisingAd Tech TrendsRevenue OptimizationDigital Publishing

Device Breakdown

Social Media Usage

Tercept Top Competitors

Competitor	Estimated market share	Top domains
Kevel	35.5%	Header Bidding, Ad Serving, Data Management
MonetizeMore	30.2%	Ad Optimization, Traffic Monetization, Publisher Management
AdTech Holding	25.3%	Ad Exchange, Demand-Side Platform (DSP), Supply-Side Platform (SSP)

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