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Tower 28 Beauty Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Part-Time Retail Associate
Education: High School
Age: 23
Gender: Female
Occupation: Graduate Student
Education: Bachelor's Degree
Maya, The Conscious Creator
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Social Media
Channels: TikTokInstagramYouTube
Goals
- To create engaging content that promotes sustainable beauty practices and products
- To build a strong, authentic community around her clean beauty passion
- To successfully balance her studies with her growing online presence and passion for beauty.
Pain Points
- Finding truly clean and effective beauty products that align with her values
- Managing time effectively between academic commitments and content creation deadlines
- Dealing with online negativity and the pressure to constantly produce viral content.
Tower 28 Beauty Geographic Distribution
Primarily focused on North America, especially the US, with growing presence in other English-speaking markets and some European reach.
Top Countries
United States
80%
Canada
7.5%
United Kingdom
4%
Australia
3%
Germany
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically live in 1-4 person households, primarily within medium to high-income brackets, seeking quality clean beauty.
Employment Status
Income Distribution
Education Level
Tower 28 Beauty Behavior Analysis
Behavior Profile
Social Media Savvy
TikTok Viral Trends
Instagram Engagement
Clean Beauty Values
Product Discovery Online
Sensitive Skin Needs
Value for Money
Health & Wellness Interest
Sustainability Focus
Beauty Tutorials
Mindful Living
Digital Shopping
Brand Transparency
Authenticity Seeking
Playful Approach to Beauty
Ingredient Conscious
Loyalty Programs Interest
Community Engagement
Problem-Solving Products
Quick & Easy Routines
Device Breakdown
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