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Executive Summary

Industries

Clean BeautySkincareCosmetics

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Tower 28 Beauty Top Products

Swipe Hydrating Serum Concealer
LipSoftie® Lip Treatment Set
SunnyDays SPF 30 Tinted Sunscreen

Brand Positioning

Tower 28 Beauty positions itself as a playful, inclusive 'Clean Beauty' brand offering high-performance, non-irritating makeup and skincare, specifically for sensitive skin and eczema, inspired by its Los Angeles roots.

Customer Sentiments

Customer sentiment appears highly positive, particularly among those with sensitive skin, as the brand effectively addresses their need for gentle yet effective products that also align with 'Clean Beauty' values. The 'TikTok Viral' success of products like the SOS Rescue Spray indicates strong engagement and satisfaction within its target demographic.

Tower 28 Beauty Key Value Propositions

Tower 28 Beauty offers high-performance, non-irritating 'Clean Beauty' makeup and skincare, providing a safe and effective solution for sensitive skin, including eczema. It combines efficacy with a playful, accessible brand identity, moving away from traditional clinical perceptions of sensitive skin products.

Sensitive Skin Focus
Clean & Non-Irritating Formulas
Performance & Effectiveness
Playful & Inclusive Brand

Tower 28 Beauty SWOT Analysis

Strengths

Strong niche in sensitive skin/eczema beauty.

Brand resonates with 'Clean Beauty' values.

Leverages social media for viral products.

Weaknesses

No direct subscription model evident.

Potentially limited global physical presence.

Reliance on social media trends for virality.

Opportunities

Expand into new product categories.

Grow international market presence.

Deepen community engagement with BIPOC founders.

Threats

Increased competition in clean beauty.

Changing beauty trends and consumer preferences.

Supply chain disruptions impacting ingredients.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Tower 28 Beauty Target Audience

View Details

Geographic Insights

Primarily focused on North America, especially the US, with growing presence in other English-speaking markets and some European reach.

Top Countries

United States flag

United States

80% market share

Canada flag

Canada

7.5% market share

United Kingdom flag

United Kingdom

4% market share

Australia flag

Australia

3% market share

Germany flag

Germany

2% market share

Tower 28 Beauty Audience Segments

The Eco-Conscious Trendsetter

18-25 years

Female

North America • Europe • Australia

The Professional Wellness Seeker

28-40 years

Female

Major US Cities • Coastal Regions • Urban Centers

The Sensitive Skin Advocate

22-35 years

Female

Global

The Practical Family Shopper

30-48 years

Female

Suburban Areas • Family-Centric Communities

The Brand Loyalist & Community Member

20-30 years

Female

Los Angeles • New York • London

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Tower 28 Beauty

Interactive Product Recommendation Quiz

Implement an interactive quiz on the Tower 28 Beauty website to help customers find the perfect products for their sensitive skin concerns. This will enhance user engagement, personalize the shopping experience, and drive conversions by guiding customers towards suitable products.

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Leverage User-Generated Content (UGC)

Encourage customers to share their experiences with Tower 28 products on social media using a branded hashtag. Showcasing UGC builds trust and authenticity, highlighting the brand's effectiveness and inclusivity by featuring real customers with sensitive skin and diverse skin tones.

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Product Education via Post-Purchase Email Series

Create an automated email series that provides customers with tips on how to best use their newly purchased Tower 28 products and guides them on skincare routines. This fosters customer loyalty, reduces product returns, and increases the likelihood of repeat purchases by maximizing product value.

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