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Tower 28 Beauty is a cosmetics company that specializes in clean makeup designed for sensitive skin. They offer a range of products, including lip, eye, cheek, and face makeup, as well as skincare products like SOS Spray, SOS Serum, and SOS Cream. The company is positioned as a safe space for sensitive skin and emphasizes the use of gentle and non-irritating ingredients.
Major Markets
Key Competitors
Strong online presence and direct-to-consumer model.
Positive brand reputation for clean and sensitive skin-friendly products.
Focus on community building and customer engagement.
Reliance on a niche market (sensitive skin).
Limited product range compared to larger cosmetics brands.
Potential vulnerability to competition from established brands with sensitive skin lines.
Expand product line to cater to a wider range of skin concerns.
Collaborate with influencers and dermatologists to increase brand awareness.
Explore retail partnerships to expand distribution channels.
Increasing competition in the clean beauty space.
Changing consumer preferences and trends in the beauty industry.
Economic downturn potentially impacting consumer spending on non-essential items.
Tower 28 Beauty operates in the beauty and cosmetics industry. They specialize in clean beauty products with a specific focus on makeup and skincare formulated for sensitive skin. Their online presence and product offerings suggest they are primarily a direct-to-consumer brand.
Tower 28 Beauty's primary market is the United States, followed by Canada and the United Kingdom. The brand also sees a smaller yet significant customer base in Australia and Germany.
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
Germany
7.5% market share
Collaborate with beauty and skincare influencers who resonate with Tower 28 Beauty's target audience. Leverage their reach and credibility to promote products and educate consumers on the brand's sensitive skin focus.
Learn moreCreate valuable content, such as blog posts, tutorials, and social media videos, that provides insights on sensitive skin care and makeup application. This builds trust and positions Tower 28 Beauty as an authority in the space.
Learn moreFoster a strong online community around Tower 28 Beauty. Encourage user-generated content, host Q&A sessions with experts, and create interactive experiences to build brand loyalty and customer advocacy.
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