Tower 28 Beauty : Market and Competitor Analysis

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Tower 28 Beauty is a cosmetics company that specializes in clean makeup designed for sensitive skin. They offer a range of products, including lip, eye, cheek, and face makeup, as well as skincare products like SOS Spray, SOS Serum, and SOS Cream. The company is positioned as a safe space for sensitive skin and emphasizes the use of gentle and non-irritating ingredients.

Company : Tower 28 Beauty

Industry : BeautyCosmeticsSkincare

Major Markets

United States

Canada

United Kingdom

Key Competitors

ILIA Beauty

RMS Beauty

Kosas

Tower 28 Beauty Key Value propositions

Clean Beauty

Sensitive Skin

Non-Irritating

Gentle Ingredients

Tower 28 Beauty Latest news

Tower 28 Beauty: Clean Makeup Designed for Sensitive Skin

Get the latest scoop! Email. Follow us @tower28beauty —everywhere! [A close up of seven Tower 28 Beauty MakeWaves Mascara.] [A close up of the Tower 28 ...

Diane Villadsen | New work for @tower28beauty ...

Dec 15, 2023 ... dianewithonen on December 15, 2023: "New work for @tower28beauty ✨ . . . . #productphotography #makeup #tower28beauty #moodelierinaction ...

LipSoftie® Lip Treatment | Tower 28 Beauty

Follow us @tower28beauty —everywhere! [A close up of seven Tower 28 Beauty MakeWaves Mascara.] [A close up of the Tower 28 Beauty SOS Rescue Spray being ...

Tower 28 Beauty, Inc. | LinkedIn

http://www.tower28beauty.com. External link for Tower 28 Beauty, Inc. Industry: Personal Care Product Manufacturing. Company size: 2-10 employees. Headquarters ...

Tower 28 Beauty SWOT Analysis

Strengths

Strong online presence and direct-to-consumer model.Positive brand reputation for clean and sensitive skin-friendly products.Focus on community building and customer engagement.

Weaknesses

Reliance on a niche market (sensitive skin).Limited product range compared to larger cosmetics brands.Potential vulnerability to competition from established brands with sensitive skin lines.

Opportunities

Expand product line to cater to a wider range of skin concerns.Collaborate with influencers and dermatologists to increase brand awareness.Explore retail partnerships to expand distribution channels.

Threats

Increasing competition in the clean beauty space.Changing consumer preferences and trends in the beauty industry.Economic downturn potentially impacting consumer spending on non-essential items.

Top Marketing Strategies for Tower 28 Beauty

Influencer Marketing and Partnerships

Collaborate with beauty and skincare influencers who resonate with Tower 28 Beauty's target audience. Leverage their reach and credibility to promote products and educate consumers on the brand's sensitive skin focus.

Content Marketing and Education

Create valuable content, such as blog posts, tutorials, and social media videos, that provides insights on sensitive skin care and makeup application. This builds trust and positions Tower 28 Beauty as an authority in the space.

Community Building and Engagement

Foster a strong online community around Tower 28 Beauty. Encourage user-generated content, host Q&A sessions with experts, and create interactive experiences to build brand loyalty and customer advocacy.

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Tower 28 Beauty User Persona

Name:

Sophia Miller

Age :

25

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Achieve a natural, glowing makeup look that enhances her features without irritating her sensitive skin
Find skincare and makeup products with clean ingredients that align with her values of sustainability and ethical sourcing
Discover new makeup trends and techniques through online tutorials and reviews to stay updated on the latest beauty trends

Frustrations

Experiencing redness, breakouts, or irritation after trying new makeup products that are not formulated for sensitive skin
Struggling to find makeup products that provide adequate coverage without looking cakey or heavy on her sensitive skin
Feeling overwhelmed by the vast number of beauty products available and finding it challenging to identify trustworthy brands with transparent ingredient lists

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Create effortless, everyday makeup looks that enhance her natural beauty and complement her minimalist style
Find makeup products that are long-lasting and can withstand her busy workday without requiring frequent touch-ups
Incorporate sustainable and eco-friendly beauty products into her routine to minimize her environmental impact

Frustrations

Dealing with dry and flaky patches on her skin that make it difficult to apply makeup smoothly, especially during the colder months
Feeling frustrated when makeup products emphasize the texture of her skin instead of providing a smooth and flawless finish
Finding it time-consuming to research and identify clean beauty brands that are also vegan and cruelty-free

Name:

Ava Rodriguez

Age :

28

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Find makeup products that are gentle enough to use on her sensitive skin, even after a long day of wearing a mask at work
Achieve a natural and radiant makeup look that enhances her features without appearing too heavy or made-up
Discover affordable yet high-quality makeup products that fit within her budget as a teacher

Frustrations

Experiencing breakouts or irritation from wearing a mask for extended periods, making it challenging to find makeup products that don't exacerbate the issue
Feeling self-conscious about her sensitive skin and worrying that makeup might worsen her skin condition
Finding it difficult to allocate time for elaborate makeup routines due to her busy schedule as a teacher

Tower 28 Beauty Geographic and Demographic Insights

Geographic Insights: Tower 28 Beauty's primary market is the United States, followed by Canada and the United Kingdom. The brand also sees a smaller yet significant customer base in Australia and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Tower 28 Beauty's target audience primarily consists of females aged 25-34. While the brand caters to a range of ages, younger demographics show a higher preference for their products.

Age Distribution

Gender Distribution

Tower 28 Beauty Socio-economic Profile

Household and Income Insights: The majority of Tower 28 Beauty's target users belong to households of 2-4 people with medium income levels.

Educational and Employment Insights: A majority of users are employed full-time or are students, reflecting the brand's appeal to a younger demographic with a high proportion having university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

Tower 28 Beauty Behavioral Insights

Interest-Based Insights: Tower 28 Beauty's target audience is interested in skincare, beauty, makeup tutorials, wellness, a healthy lifestyle, sustainable living, and veganism.

Technology and Social Media Usage: Tower 28 Beauty's customers are highly active on social media, especially Instagram and YouTube. They primarily use mobile devices (iOS and Android).

Interests

SkincareBeautyMakeup tutorialsWellnessHealthy LifestyleSustainable LivingVeganism

Device Breakdown

Social Media Usage

Tower 28 Beauty Top Competitors

Competitor	Estimated market share	Top domains
ILIA Beauty	33.3%	Clean Beauty, Natural Makeup, Sustainable Packaging
RMS Beauty	33.3%	Organic Ingredients, Minimalist Makeup, Skincare-Infused Makeup
Kosas	33.3%	Skin-Improving Makeup, Effortless Beauty, Modern Aesthetics

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