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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
ILIA Beauty
Saie
Drunk Elephant
Top Marketing Channels
ILIA Beauty
- Social Media Marketing
- Examples: Instagram, YouTube, Pinterest
- Campaigns: Clean Beauty Spotlight, Skin Tint Showcase, Multi-Stick Moments
- Content Marketing
- Examples: Blog posts, How-to guides, Ingredient deep dives
- Campaigns: Behind the Ingredients, Master Your Makeup, Sustainable Sourcing Stories
- Influencer Collaborations
- Examples: Beauty gurus, Lifestyle bloggers, Celebrity endorsements
- Campaigns: ILIA x [Influencer Name] Collection, Get Ready with Me, Everyday Essentials
Top Sales Channels
- E-commerce Website
- iliabeauty.com, Product pages, Online exclusives
- New Product Launches, Holiday Sales, Limited Edition Bundles
- Specialty Retailers (Sephora, Credo Beauty)
- In-store displays, Online product listings, Staff recommendations
- Sephora Clean Beauty Event, Credo Clean Swap, Holiday Gift Sets
- Subscription Box Partnerships
- Beauty subscription boxes, Curated discovery boxes, Sample inclusions
- BoxyCharm x ILIA, FabFitFun Inclusion, Clean Beauty Discovery Box
Tower 28 Beauty SWOT Analysis
Strengths
Strong brand reputation in clean beauty
Wide range of complexion products
Focus on natural-looking makeup
Weaknesses
Higher price point than some competitors
May not cater to all skin types/concerns
Limited physical store presence
Opportunities
Expand into new skincare categories
Increase global distribution
Leverage user-generated content more effectively
Threats
Growing competition in clean beauty space
Consumers seeking more affordable alternatives
Supply chain issues affecting natural ingredients
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