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Industry Landscape
The clean beauty industry is currently experiencing significant growth, driven by increasing consumer awareness of ingredient safety and sustainability. Brands are focusing on transparent formulations and addressing specific skin concerns like sensitivity and eczema. Digital channels and social media play a crucial role in product discovery and brand building.
Total Assets Under Management (AUM)
Cosmetics and Beauty Products Market Size in United States
~Approximately 99.4 billion USD (2023)
(3.5% CAGR)
- Skincare is the largest segment.
- Makeup sales are recovering post-pandemic.
- Driven by e-commerce and clean beauty trends.
Total Addressable Market
99.4 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalized Formulations
AI and machine learning can analyze individual skin profiles and preferences to create highly customized and effective clean beauty product formulations.
Biotechnology in Ingredient Sourcing
Advancements in biotechnology allow for the sustainable production of high-performance, 'clean' active ingredients, reducing reliance on traditional, sometimes resource-intensive, sourcing.
Blockchain for Supply Chain Transparency
Blockchain technology can provide immutable records of a product's journey from raw material to consumer, ensuring transparency in ingredient sourcing and ethical practices.
Impactful Policy Frameworks
Modernization of Cosmetics Regulation Act of 2022 (MoCRA)
MoCRA grants the FDA new authority to regulate cosmetic products, including mandatory facility registration, product listing, adverse event reporting, and stricter good manufacturing practices.
Tower 28 Beauty will need to ensure compliance with new FDA registration, listing, and adverse event reporting requirements, potentially increasing operational and compliance costs.
California Cosmetic Fragrance and Flavor Ingredient Right to Know Act of 2020
This California law requires cosmetic companies to disclose fragrance and flavor ingredients that are allergens or on certain chemical lists to the Department of Industrial Relations.
Tower 28 Beauty, as a brand with LA roots, must ensure full transparency and compliance with ingredient disclosure requirements for its products sold in California.
California Proposition 65 (The Safe Drinking Water and Toxic Enforcement Act of 1986)
Proposition 65 requires businesses to provide warnings to Californians about significant exposures to chemicals that cause cancer, birth defects or other reproductive harm.
Tower 28 Beauty must ensure all products sold in California comply with Proposition 65 by either reformulating to avoid listed chemicals or providing clear warnings to consumers.
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