Treatspace : Market and Competitor Analysis

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Treatspace offers a referral management software platform designed to improve care coordination between PCPs and specialists. The platform aims to streamline referral workflows, reduce administrative burden, and improve patient follow-through rates. Treatspace helps healthcare providers adapt to value-based care models by providing data and analytics on referral patterns and performance.

Company : Treatspace

Industry : Healthcare ITReferral ManagementValue-Based Care

Major Markets

United States

Canada

United Kingdom

Key Competitors

ReferralMD

NextGen Healthcare

Cerner (now Oracle Health)

Treatspace Key Value propositions

Care Coordination

Referral Management

Value-Based Care

Data Analytics

Treatspace Latest news

Mar 23, 2015 ... ... Treatspace directly at [email protected]. ... new ones, and to protect Treatspace and our users. ... However, it's important to remember that ...

The Government is Driving Referral Management and So Should You

May 24, 2016 ... ... important and actionable information. ... 3 Healthcare IT News | http://www.healthcareitnews.com/news ... 4 CMS Blog | https://blog.cms.gov/2016/01/ ...

Specialist Leadership: Be the Best Partner

Treatspace helps specialists stay on top by differentiating their practice and increasing patient adherence.

Faulty Referral Management Raises the Risk of Malpractice Claims ...

Jan 27, 2017 ... And when PCPs and specialists aren't on the same page about a patient referral, urgent health conditions worsen while important diagnoses get ...

Treatspace SWOT Analysis

Strengths

Streamlined referral workflows and reduced administrative burden.Integration with any EHR system.Data and analytics on referral patterns and performance for value-based care.

Weaknesses

Potential challenges in acquiring new customers and achieving market penetration.Dependence on the adoption of value-based care models by healthcare providers.Potential resistance from physicians hesitant to adopt new technology.

Opportunities

Expanding into new markets and specialties within healthcare.Developing partnerships with EHR vendors and other healthcare IT providers.Enhancing the platform with features such as telehealth integration and patient engagement tools.

Threats

Competition from established healthcare IT companies.Slow adoption of value-based care models.Evolving regulations and policies in the healthcare industry.

Top Marketing Strategies for Treatspace

Personalized User Onboarding

This strategy helps Treatspace tailor the user onboarding experience for each healthcare provider, providing them with a personalized journey that addresses their specific needs and goals. This improves user satisfaction and increases the likelihood of successful adoption of the platform.

Interactive ROI Calculator

This tool allows healthcare providers to see the potential financial benefits of using Treatspace, making them more confident in their decision to invest in the platform. This increases the likelihood of conversion and reduces the time it takes for a provider to understand the value of Treatspace.

Content-Specific Call-to-Action Optimization

This strategy involves crafting compelling calls-to-action (CTAs) that are specific to the content a user is interacting with, making them more relevant and likely to be clicked. This leads to a higher conversion rate and increases the effectiveness of Treatspace's marketing efforts.

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Treatspace User Persona

Name:

Dr. Emily Carter

Age :

42

Gender :

Female

Occupation :

Cardiologist

Industry :

Healthcare

Education :

MD, Cardiology

Preferred platforms

GOALS

Improve patient outcomes by streamlining the referral process to other specialists for comprehensive cardiac care
Implement data-driven insights to identify and bridge gaps in care for her patients, particularly those with complex conditions
Enhance communication and collaboration with referring physicians to ensure seamless transitions and coordinated care plans

Frustrations

Dealing with delayed or lost referrals, leading to fragmented patient care and potential complications
Lack of transparency and communication with referring physicians, making it difficult to track patient progress and adjust treatment plans
Difficulty in demonstrating value-based care and meeting quality metrics related to referral management

Name:

John Miller

Age :

38

Gender :

Male

Occupation :

Healthcare Administrator

Industry :

Healthcare

Education :

MBA, Healthcare Management

Preferred platforms

GOALS

Optimize referral workflows within the cardiology department to improve efficiency and reduce administrative burden on staff
Reduce patient leakage by ensuring timely appointments and follow-ups with specialists
Leverage data analytics to track referral patterns, identify areas for improvement, and demonstrate the value of the cardiology department

Frustrations

Facing challenges in integrating the referral management system with the hospital's existing EHR system
Resistance from some physicians who are hesitant to adopt new technology or change their established referral processes
Difficulty in measuring the impact of referral management improvements on patient outcomes and cost savings

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Practice Manager

Industry :

Healthcare

Education :

Bachelor of Science, Healthcare Administration

Preferred platforms

GOALS

Streamline the referral process for their multi-specialty clinic, encompassing cardiology, to improve patient satisfaction and retention
Empower physicians and staff with a user-friendly platform that simplifies referral tracking and communication
Reduce administrative costs associated with manual referral processes and improve overall operational efficiency

Frustrations

Dealing with a high volume of paper referrals, leading to inefficiencies and potential errors
Difficulty in tracking referral status and ensuring timely follow-up appointments
Lack of real-time communication between referring physicians and specialists, leading to delays in care and frustration for both parties

Treatspace Geographic and Demographic Insights

Geographic Insights: Treatspace's primary target market is the United States, capturing a significant 90% of users, followed by Canada and the United Kingdom.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%

Demographic Insights: Treatspace's target users are primarily females aged between 35-54, reflecting healthcare professionals and decision-makers.

Age Distribution

Gender Distribution

Treatspace Socio-economic Profile

Household and Income Insights: Treatspace's users typically belong to households of 3-4 members with medium to high income levels, aligning with healthcare professionals and administrators.

Educational and Employment Insights: Treatspace primarily targets healthcare professionals in full-time employment with postgraduate or university-level education.

Households Size

Income Distribution

Education Level

Employment Status

Treatspace Behavioral Insights

Interest-Based Insights: Treatspace users are interested in healthcare management, medical technology, value-based care, patient experience, data analytics, healthcare policy, and leadership development.

Technology and Social Media Usage: Users favor LinkedIn and YouTube, indicating a preference for professional content and video platforms. They primarily use desktops, aligning with their professional roles.

Interests

Healthcare ManagementMedical TechnologyValue-Based CarePatient ExperienceData AnalyticsHealthcare PolicyLeadership Development

Device Breakdown

Social Media Usage

Treatspace Top Competitors

Competitor	Estimated market share	Top domains
ReferralMD	40%	Referral Management, Healthcare IT, Care Coordination
NextGen Healthcare	30%	Electronic Health Records, Practice Management, Revenue Cycle Management
Cerner (now Oracle Health)	20.5%	Electronic Health Records, Population Health Management, Value-Based Care

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