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Shady Rays targets men and women aged 18-45 who are interested in outdoor activities such as fishing, golf, hiking, and biking. They also offer products for children and have a dedicated line of golf eyewear. Their marketing suggests a focus on customers seeking affordable, stylish sunglasses with a focus on quality and customer service.
Shady Rays' primary market is the United States, followed by Canada and the United Kingdom. They have a growing presence in Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Shady Rays' target audience typically falls within the middle-income bracket, with a significant portion having small to medium-sized households.
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