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Shady Rays Target Audience

Shady Rays targets men and women aged 18-45 who are interested in outdoor activities such as fishing, golf, hiking, and biking. They also offer products for children and have a dedicated line of golf eyewear. Their marketing suggests a focus on customers seeking affordable, stylish sunglasses with a focus on quality and customer service.

User Segments

Shady Rays Geographic Distribution

Shady Rays' primary market is the United States, followed by Canada and the United Kingdom. They have a growing presence in Australia and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Shady Rays' target audience typically falls within the middle-income bracket, with a significant portion having small to medium-sized households.

Employment Status

Income Distribution

Education Level

Shady Rays Behavior Analysis

Behavior Profile

Device Breakdown

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