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Shady Rays Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Environmental Consultant

Education: Master's Degree, Environmental Science

Age: 38

Gender: Female

Occupation: Marketing Manager

Education: Bachelor's Degree, Business Administration

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Alex 'The Trailblazer' Chen

Alex 'The Trailblazer' Chen

Age: 32
Gender: Male
Occupation: Environmental Consultant
Education: Master's Degree, Environmental Science
Industry: Outdoor Sports
Channels: InstagramYouTubeReddit

Goals

  • Discover new challenging hiking trails and routes
  • Equip himself with durable and high-performance gear for multi-day expeditions
  • Connect with a community of like-minded outdoor adventurers and share experiences.

Pain Points

  • Lack of reliable and comfortable eyewear that can withstand extreme weather conditions
  • Difficulty finding accurate and up-to-date trail information for remote areas
  • Limited access to affordable, high-quality outdoor equipment that truly lasts.

Shady Rays Geographic Distribution

Shady Rays primarily targets the US market due to military discounts. Minor presence in Canada, Australia, UK, and Germany, indicating potential for international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
Australia flag

Australia

2%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often medium-income, with 3-4 person households, indicating family appeal. They seek quality and value in their purchases.

Employment Status

Income Distribution

Education Level

Shady Rays Behavior Analysis

Behavior Profile

Outdoor recreation
Sports and fitness
Active lifestyle
Durability
Performance
Eye protection
Glare reduction
Visual clarity
Adventure
Family activities
Social media engagement
Online shopping
Brand loyalty
Value seeker
Health and wellness
Environmental consciousness
Research-oriented purchasing
Seeking product protection
Community engagement
Exploring new products

Device Breakdown

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