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Oakley
Maui Jim
Ray-Ban
Top Marketing Channels
Oakley
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Oakley Prizm Lens Technology, #OneObsession, Team Oakley Athlete Spotlights
- Content Marketing
- Examples: Athlete interviews, Product reviews, How-to guides
- Campaigns: Beyond Reason, Performance Lab Series, Discover Oakley
- Influencer Marketing
- Examples: Professional athletes, Action sports personalities, Fitness influencers
- Campaigns: Oakley Pro Rider Series, Sponsorships, Collaboration Collections
Top Sales Channels
- E-commerce Website
- Oakley.com, Oakley Vault, Prescription Eyewear section
- Seasonal Sales Events, New Product Launches, Build Your Own Custom Sunglasses
- Retail Stores
- Oakley Stores, Sunglass Hut, Sporting Goods Stores
- In-store Promotions, Exclusive Store Collections, Athlete Meet-and-Greets
- Wholesale Partnerships
- Authorized Dealers, Opticians, Sports Equipment Retailers
- Dealer Incentive Programs, Product Training, Co-operative Advertising
Shady Rays SWOT Analysis
Strengths
Strong brand recognition and reputation
Extensive product range for various sports
Advanced lens technology (Prizm)
Weaknesses
Premium pricing may deter some consumers
Perceived as overly 'sporty' by some fashion-focused buyers
Limited accessibility in certain regions due to authorized dealer model
Opportunities
Expansion into emerging markets
Diversification into related outdoor gear
Leveraging sustainability initiatives in marketing
Threats
Intense competition from lifestyle eyewear brands
Counterfeit products
Economic downturns affecting discretionary spending
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