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Executive Summary
Setup is a marketing matchmaker that connects brands with marketing agencies. They offer services like brand-agency matchmaking, agency ecosystem planning, and marketing team recruiting. Setup's goal is to simplify the process of finding the right marketing partners and resources for businesses.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Setup Top Products
Brand Positioning
Customer Sentiments
Setup Key Value Propositions
Setup SWOT Analysis
Strengths
Strong network of agencies and brands
Specialized matchmaking algorithm
Positive industry reputation
Weaknesses
Reliance on Atlanta market
Competition from established platforms
Potential scalability challenges
Opportunities
Expansion to new US cities
Development of complementary services
Strategic partnerships with industry events
Threats
Economic downturn impacting marketing budgets
Emergence of disruptive technologies
Changing dynamics of the agency-brand relationship
Setup operates in the marketing and advertising industry. They specialize in connecting brands with marketing agencies and providing resources and support for both parties.
Market Growth Stage
Pace of Market Growth
Setup Target Audience
Geographic Insights
Setup's primary market is the United States, followed by the United Kingdom and Canada. They also have a presence in Australia and Germany.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
10% market share
Australia
7.5% market share
Germany
7.5% market share
Setup Audience Segments
Setup's target audience is two-fold: brands seeking marketing agencies and marketing agencies seeking clients. The company aims to connect these two groups by providing matchmaking services, resources, and events that facilitate partnerships. They target a variety of industries and marketing disciplines.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Setup
Interactive ROI Calculator
An interactive ROI calculator can help potential clients understand the value of working with Setup and see how their investment can translate into tangible results. It can also help them compare different agency options and make informed decisions.
Learn morePersonalized User Onboarding
Personalized onboarding can help new users feel welcomed and comfortable using Setup's platform. It can also help guide them through the key features and functionality of the platform, leading to greater engagement and satisfaction.
Learn moreLeveraged Reciprocity
Leveraged Reciprocity involves providing value to potential clients before asking for anything in return. This can be done by creating informative content, offering free resources, or simply providing helpful advice. It helps build trust and rapport with potential clients.
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