Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Setup Top Products
Brand Positioning
Setup positions itself as the premier two-sided marketplace connecting brands with best-fit marketing agencies, offering unbiased recommendations for brands and a consistent, high-potential client pipeline for agencies.
Customer Sentiments
Customer sentiment appears highly positive, particularly for brands due to the free, unbiased matchmaking service and for agencies benefiting from high-value, guaranteed lead generation, addressing their critical pain points of finding the right partners or consistent growth opportunities.
Setup Key Value Propositions
Setup's key value proposition is providing brands with free, unbiased, and 'best-fit' agency matchmaking, simplifying complex agency selection. For agencies, it's a 'Sustainable Pipeline program' guaranteeing high-potential brand introductions, serving as a vital extension of their business development efforts.
Setup SWOT Analysis
Strengths
Two-sided platform serving brands and agencies.
Free service for brands, removing barriers.
10+ years experience, 1200+ introductions.
Weaknesses
Agency pricing structure not transparent publicly.
Reliance on agency commitment for revenue.
Limited geographical presence (Atlanta HQ).
Opportunities
Expand global reach beyond US market.
Offer more specialized services for niche industries.
Leverage data for predictive agency matching.
Threats
Increased competition from similar platforms.
Economic downturns reducing marketing budgets.
Agencies opting for in-house business development.
Market Growth Stage
Pace of Market Growth
Setup Target Audience
Geographic Insights
Primarily US-focused with HQ in Atlanta. Serves global brands but main market is domestic. Limited international physical presence.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Setup Audience Segments
Enterprise Marketing Leader
35-55 years
Male • Female
USA • Canada • UK • Europe
Agency Owner/Partner
40-60 years
Male • Female
USA • Canada • UK • Europe
Head of Growth/Innovation
30-45 years
Male • Female
Major US Cities • Global Business Hubs
Mission-Driven Marketing Manager
30-50 years
Male • Female
USA • Global
SMB Marketing Decision Maker
28-40 years
Male • Female
USA • Canada
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Setup
Interactive ROI Calculator
Implement an ROI calculator on the Setup website, allowing potential clients (brands) to estimate the return on investment they could achieve by partnering with agencies through Setup. This tool would help brands visualize the value proposition and justify the cost of engaging with external marketing expertise, ultimately driving more leads and conversions.
Learn morePersonalized User Onboarding
Develop a personalized onboarding experience for both brands and agencies joining the Setup platform. This would involve tailoring the onboarding flow based on the user's role (brand or agency) and specific needs, guiding them through the platform's features and benefits to maximize engagement and retention.
Learn moreIn-depth Buyer's Guide Creation
Create a comprehensive buyer's guide for brands seeking marketing agency partners. The guide would educate brands on key considerations, questions to ask, and best practices for selecting the right agency, positioning Setup as a trusted advisor and driving qualified leads.
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