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SET Active is an online retailer specializing in women's activewear, particularly known for its comfortable and stylish sets. They offer a range of activewear including bras, leggings, tops, and outerwear in various fabrics like FormCloud, Sculptflex, and Sportbody. The brand emphasizes community and promotes its products through social media engagement and influencer marketing.
Company : SET Active
Industry : E-commerceFashionActivewear
SET Active Key Value propositions
SET Active Latest news
Home - SET ACTIVE
Constructed by us, activated by you. Designed to flatter, sculpt and lift.
SET ACTIVE | LinkedIn
Website: http://www.setactive.co. External link for SET ACTIVE ; Industry: Retail Apparel and Fashion ; Company size: 11-50 employees ; Headquarters: Los Angeles, ...
NEW – SET ACTIVE
One thing about us? We always keep it fresh — from new activewear and accessories to sweats and sleep.
SET (@setactive) • Instagram photos and videos
365 Bleecker St, New York, New York 10014. setactive.co. TONAL TIDES's profile picture. TONAL TIDES. BRAND NEW BASIC's profile picture. BRAND NEW BASIC. Shop's ...
SET Active SWOT Analysis
Strengths
Strong brand identity and communityFocus on comfortable and stylish activewearEffective social media marketing
Weaknesses
Higher price point compared to some competitorsLimited product range beyond activewearReliance on online sales
Opportunities
Expand product lines (e.g., accessories, footwear)Collaborate with fitness influencers and studiosExplore pop-up shops or physical retail presence
Threats
Intense competition in the activewear marketChanging fashion trends and consumer preferencesEconomic downturn impacting consumer spending
Top Marketing Strategies for SET Active
Influencer Marketing and Brand Collaborations
Leverage the existing strength in influencer marketing by partnering with prominent fitness and lifestyle influencers to promote SET Active products. Collaborate with complementary brands to reach a wider audience and offer exclusive bundles or promotions.
SET Active User Persona
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GOALS
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SET Active Geographic and Demographic Insights
Geographic Insights: SET Active's primary market is the US, followed by Canada and the UK. They are also gaining traction in Australia and Germany.
Top Countries
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: SET Active primarily targets women aged 25-34, reflecting the brand's focus on young adult females interested in stylish activewear.
Age Distribution
Gender Distribution
SET Active Socio-economic Profile
Household and Income Insights: SET Active's target audience typically falls within the middle-income bracket and often lives in households of 2-4 people.
Educational and Employment Insights: The majority of SET Active's target audience are employed full-time and have a university or college degree.
Households Size
Income Distribution
Education Level
Employment Status
SET Active Behavioral Insights
Interest-Based Insights: SET Active's target audience is interested in a balanced lifestyle encompassing travel, music, food, wellness, beauty, sustainability, and personal growth.
Technology and Social Media Usage: SET Active users are highly active on Instagram and YouTube. They primarily use iOS devices while engaging with the brand online.
Interests
Device Breakdown
Social Media Usage
SET Active Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Lululemon | 40% | Athleisure, Yoga apparel, Sportswear |
| Outdoor Voices | 25.5% | Outdoor apparel, Athleisure, Sportswear |
| Alo Yoga | 14.5% | Yoga apparel, Athleisure, Lifestyle |
