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Executive Summary
SET Active is an online retailer specializing in women's activewear, particularly known for its comfortable and stylish sets. They offer a range of activewear including bras, leggings, tops, and outerwear in various fabrics like FormCloud, Sculptflex, and Sportbody. The brand emphasizes community and promotes its products through social media engagement and influencer marketing.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
SET Active Top Products
Brand Positioning
Customer Sentiments
SET Active Key Value Propositions
SET Active SWOT Analysis
Strengths
Strong brand identity and community
Focus on comfortable and stylish activewear
Effective social media marketing
Weaknesses
Higher price point compared to some competitors
Limited product range beyond activewear
Reliance on online sales
Opportunities
Expand product lines (e.g., accessories, footwear)
Collaborate with fitness influencers and studios
Explore pop-up shops or physical retail presence
Threats
Intense competition in the activewear market
Changing fashion trends and consumer preferences
Economic downturn impacting consumer spending
SET Active operates in the e-commerce and fashion industry, specifically focusing on the niche of women's activewear and athleisure.
Market Growth Stage
Pace of Market Growth
SET Active Target Audience
Geographic Insights
SET Active's primary market is the US, followed by Canada and the UK. They are also gaining traction in Australia and Germany.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
Germany
7.5% market share
SET Active Audience Segments
SET Active's target audience is primarily women aged 18-35 who prioritize fitness and an active lifestyle. They are interested in stylish and comfortable activewear and appreciate a sense of community. The brand likely targets individuals interested in athleisure and comfortable workout wear across different activities like yoga, running, or gym workouts.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor SET Active
Influencer Marketing and Brand Collaborations
Leverage the existing strength in influencer marketing by partnering with prominent fitness and lifestyle influencers to promote SET Active products. Collaborate with complementary brands to reach a wider audience and offer exclusive bundles or promotions.
Learn moreCommunity Building and Engagement
Deepen the sense of community by hosting online fitness challenges, virtual events, and interactive social media campaigns. Encourage user-generated content and reward active participants, fostering brand loyalty and word-of-mouth marketing.
Learn moreProduct Diversification and Innovation
Expand product offerings beyond core activewear by introducing new categories like swimwear, loungewear, or accessories. Continuously innovate fabric technologies and design features to cater to evolving customer preferences and stay ahead of trends.
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