Top Marketing Strategies for Sessions College for Professional Design

Sessions College for Professional Design User Persona

Name:

Sarah Jones

Age :

19

Gender :

Female

Occupation :

High School Graduate

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• To explore different creative fields and find her passion before committing to a specific career path
• To build foundational design skills that she can use for personal projects or freelance work while studying
• To connect with other aspiring artists and designers for inspiration and collaboration.

Frustrations

• Feeling overwhelmed by the sheer number of online design courses available and struggling to choose the right one
• Lacking the confidence to showcase her work or network with professionals due to limited experience
• Balancing her creative pursuits with the demands of school or part-time jobs.

Name:

David Chen

Age :

32

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• To transition into a more creative role within his current company or at a new company
• To acquire in-demand design skills, like UX/UI design, to enhance his professional profile and increase earning potential
• To master design software like Adobe Creative Suite to create visually appealing marketing materials independently.

Frustrations

• Juggling coursework with a full-time job and personal commitments, leading to difficulty staying motivated
• Feeling limited in his current role and seeking new challenges and opportunities for creative expression
• Struggling to showcase his newly acquired design skills to potential employers and stand out in a competitive job market.

Name:

Maria Garcia

Age :

45

Gender :

Female

Occupation :

Freelance Writer

Industry :

Freelancing

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

• To expand her freelance services by offering graphic design and visual content creation to clients
• To increase her earning potential and client base by acquiring sought-after visual design skills
• To develop a professional-looking online portfolio showcasing her design projects to attract potential clients.

Frustrations

• Managing her time effectively as a freelancer and balancing client work with coursework
• Overcoming the initial learning curve of design software and tools due to her limited technical background
• Building a reputable online presence and attracting clients for her newly offered design services.

Sessions College for Professional Design Geographic and Demographic Insights

Geographic Insights: The target market is predominantly based in English-speaking countries with high internet penetration. The US and Canada are the primary markets.

Demographic Insights: Sessions College attracts a diverse age group, with a higher preference among individuals aged 18-34. Females slightly outweigh males in terms of user preference.

Sessions College for Professional Design Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes with a concentration in 2-person and 3-4 person households. Income distribution leans towards medium-income levels.

Educational and Employment Insights: The platform mainly attracts individuals with some college or university education, including full-time workers and part-timers seeking upskilling.

Sessions College for Professional Design Behavioral Insights

Interest-Based Insights: The audience shows interest in visual arts and digital design fields, including graphic design, web development, and 3D modeling.

Technology and Social Media Usage: Users prefer visually oriented platforms like YouTube, Instagram, and LinkedIn. Desktop usage is prevalent, followed by Android and iOS devices.

Sessions College for Professional Design Top Competitors