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Full Sail University
The Art Institutes
Top Marketing Channels
Full Sail University
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Student Showcase, Alumni Success Stories, Industry Partnerships Spotlight
- Content Marketing
- Examples: Blog posts, Student work portfolios, Online webinars
- Campaigns: Game Development Trends, Creative Careers Guide, Master Class Series
- Digital Advertising
- Examples: Google Ads, Programmatic display ads, Social media ads
- Campaigns: Discover Your Future, Enroll Now, Scholarship Opportunities
Top Sales Channels
- Admissions Counseling
- Personalized phone calls, Virtual one-on-one meetings, Campus tours (virtual/in-person)
- Admissions Open House, Personalized Program Advising, Financial Aid Guidance
- Website & Online Enrollment Portal
- Program pages, Application portal, Live chat support
- Apply Today, Explore Programs, Request Info
- Educational Fairs & Events
- Virtual career fairs, Industry expos, High school presentations
- Future of Creative Media, Portfolio Review Sessions, Full Sail Experience Day
Sessions College SWOT Analysis
Strengths
Strong industry connections
State-of-the-art facilities (on-campus and virtual)
Extensive alumni network in entertainment and media industries
Diverse program offerings in emerging tech.
Weaknesses
Higher tuition costs compared to some online-only institutions
Primarily campus-based reputation may not fully resonate with purely online learners
Potential for intense program pace.
Opportunities
Expand global online program offerings
Develop more short courses or micro-credentials
Foster deeper partnerships with tech companies for curriculum development
Leverage VR/AR for immersive online learning.
Threats
Increased competition from other online creative schools
Rapid technological changes requiring constant curriculum updates
Economic downturn impacting student enrollment
Shift in student preferences towards shorter
skill-based courses.
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