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Sessions College Target Audience

The target audience for Sessions College is broad but focused on individuals passionate about creative arts and design who are seeking high-quality, flexible, and career-oriented online education. This includes aspiring designers, artists, photographers, animators, and web developers, regardless of their current geographical location, due to the fully online model. Specifically, it targets high school graduates considering a creative career path, individuals looking to change careers into the creative industries, and existing creative professionals aiming to enhance their skills, specialize, or obtain formal credentials. The emphasis on portfolio development and practical skills indicates a strong appeal to those who are pragmatic and outcome-driven in their educational pursuits. Furthermore, the asynchronous nature and self-paced options appeal to working adults, parents, or anyone with scheduling constraints who requires flexibility in their learning journey. The inclusion of certificate programs alongside degree programs broadens the appeal to those seeking quicker, more focused skill acquisition without the full commitment of a degree. Essentially, anyone who wants to learn creative skills, from foundational concepts to advanced techniques, with the convenience of online delivery and a focus on career readiness, falls within their target demographic.

User Segments

Age: 17

Gender: Male

Occupation: High School Student

Education: High School

Age: 18

Gender: Female

Occupation: High School Graduate

Education: High School

Age: 19

Gender: Male

Occupation: Part-Time Student

Education: High School

Aspiring Artist Alex

Aspiring Artist Alex

Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Creative Arts
Channels: YouTubeInstagramTikTok

Goals

  • To develop a strong foundational art portfolio for college applications
  • To learn practical digital art skills that can lead to a future career
  • To connect with other young artists and learn from their experiences.

Pain Points

  • Lack of structured art education in high school
  • Not knowing which creative path to pursue
  • Limited access to professional art tools and software.

Sessions College Geographic Distribution

Primarily serving the US and Canada, Sessions College extends its online reach globally, catering to a diverse international student base.

Top Countries

United States flag

United States

65%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Students likely come from diverse household sizes, with a significant portion in the medium-income bracket, seeking career-driven education.

Employment Status

Income Distribution

Education Level

Sessions College Behavior Analysis

Behavior Profile

Online Learning
Portfolio Building
Self-Motivated
Flexible
Tech-Savvy
Career-Focused
Upskilling
Digital Art
Community Engagement
Problem-Solving
Creative Arts
Networking
Industry Relevance
Seeking Feedback
Time Management

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