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Business and Product Insights
Product Portfolio
SCULPTFLEX® Fabric
FORMCLOUD® Cloud Shorts - Sunshine
SET ACTIVE Jackets + Outerwear
SETACTIVE Key Value Propositions
SETACTIVE's key value proposition lies in offering a fusion of comfort and style through proprietary fabric technologies like Airluxe and Sculptflex. This provides consumers with versatile, high-quality athleisure wear that performs well during activity and seamlessly transitions into everyday fashion, complemented by exclusive limited editions for uniqueness.
SETACTIVE Brand Positioning
SETACTIVE positions itself as a premium athleisure brand blending style, comfort, and performance through proprietary fabric technologies. It caters to fashion-conscious, active individuals seeking versatile, high-quality apparel for both active and daily wear, emphasized by exclusive limited-edition collections.
Top Competitors
Lululemon
Alo Yoga
Girlfriend Collective
Customer Sentiments
Customer sentiment is likely positive, driven by the brand's focus on comfort, style, and quality fabrics, which aligns with the values of their target demographic. The frequent limited-edition drops also foster excitement and a sense of exclusivity, encouraging repeat engagement.
Actionable Insights
To strengthen brand positioning, SETACTIVE should highlight its commitment to sustainability in marketing and product descriptions, aligning with customer values.
Products and Features
SCULPTFLEX® Fabric - Product Description
SCULPTFLEX® is SETACTIVE's premium, most compressive fabric designed for high-impact workouts. It features a seamless and stretchy construction with strategically placed ribbing, allowing it to expand and contract with the body's movements. This fabric is highly versatile and suitable for a wide range of athletic activities, emphasizing durability and flexibility.
Pros
- SCULPTFLEX® is highly compressive, providing excellent support for high-impact activities
- Its seamless and stretchy design ensures comfort and freedom of movement
- The strategically placed ribbing allows the fabric to adapt to the body's contours during various workouts.
Cons
- The high compression might feel too restrictive for individuals preferring a looser fit
- Specific material composition is not detailed, which could be a con for those with material sensitivities
- The 'sky is the limit' claim for workouts, while positive, lacks specific guidance for optimal use cases.
Alternatives
- Competitors like Lululemon's Luon or Everlux fabrics offer similar high-performance activewear options
- Gymshark's seamless collections provide comparable stretchy and supportive workout apparel
- Nike's Pro line also offers highly compressive and durable sportswear for various training needs.
Company Updates
Latest Events at SETACTIVE
Home - SET ACTIVE
New Arrivals · Person wearing a peach sports bra with 'SET' branding, holding a red can. Active. Bras + Tops · Shop Now · Person wearing brown shorts getting into ...
View sourceStory Time - How I blew up my company's AD for 24 hours and fixed ...
Jul 26, 2022 ... SIDE CONVO - KRBTGT is an *incredibly* important account. Go learn about it here https://docs.microsoft.com/en-us/previous-versions/windows/it- ...
View sourceNEW – SET ACTIVE
You should probably introduce yourself. Ghost image of Sculptflex® in Onyx. Activewear. Ghost image of Formcloud ...
View sourceSET (@setactive) • Instagram photos and videos
... 2,373 posts. 482,241 followers. 1 following. setactive. SET. setactive. Clothing (Brand). For what's next. shop the latest drop ↓. setactive.co + 1. Follow.
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