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SETACTIVE Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Social Media Manager

Education: Bachelor's Degree, Marketing

Age: 28

Gender: Female

Occupation: Fashion Start-up Founder

Education: Bachelor's Degree, Fashion Design

Age: 26

Gender: Female

Occupation: Fitness Instructor

Education: Associate Degree, Kinesiology

Aria "The Aesthetic Curator"

Aria "The Aesthetic Curator"

Age: 24
Gender: Female
Occupation: Social Media Manager
Education: Bachelor's Degree, Marketing
Industry: Digital Media
Channels: InstagramTikTokYouTube

Goals

  • To consistently create engaging and visually appealing content that resonates with her audience and expands her reach
  • To stay ahead of the curve on fashion and wellness trends to maintain her influence and relevance
  • To collaborate with premium brands that align with her personal style and values to monetize her platform effectively.

Pain Points

  • Difficulty in maintaining authenticity while also pursuing brand partnerships and sponsorships
  • The constant pressure to produce high-quality, fresh content amidst a saturated digital landscape
  • Navigating algorithm changes that impact content visibility and audience engagement.

SETACTIVE Geographic Distribution

Predominantly U.S.-centric with significant North American and European presence, indicating potential for further international expansion, especially in developed markets with high disposable income.

Top Countries

United States flag

United States

65%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

6.5%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households, often with medium to high incomes, suggesting independent, career-focused individuals with disposable income for premium apparel.

Employment Status

Income Distribution

Education Level

SETACTIVE Behavior Analysis

Behavior Profile

Online Shopping
Digital Savvy
Social Media Engagement
Instagram User
TikTok User
YouTube User
Collection-based Purchases
Trend-aware
Exclusivity Appreciation
Repeat Purchases
Influencer Responsive
Wellness-oriented
Self-care Focus
Health-conscious
Fashion & Style Interest
Fitness & Wellness Interest
Sustainbility Interest
Mobile Device Usage

Device Breakdown

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