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SET Active Target Audience

SET Active's target audience is primarily women aged 18-35 who prioritize fitness and an active lifestyle. They are interested in stylish and comfortable activewear and appreciate a sense of community. The brand likely targets individuals interested in athleisure and comfortable workout wear across different activities like yoga, running, or gym workouts.

User Segments

SET Active Geographic Distribution

SET Active's primary market is the US, followed by Canada and the UK. They are also gaining traction in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

SET Active's target audience typically falls within the middle-income bracket and often lives in households of 2-4 people.

Employment Status

Income Distribution

Education Level

SET Active Behavior Analysis

Behavior Profile

Device Breakdown

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