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Setup Target Audience

User Segments

Age: 48

Gender: Female

Occupation: CMO, Large B2C Brand

Education: Master's Degree, Marketing

Age: 42

Gender: Male

Occupation: VP of Marketing, Technology Scale-up

Education: Bachelor's Degree, Business Administration

Age: 37

Gender: Female

Occupation: Director of Marketing, Healthcare Provider

Education: Professional Degree, Public Health

Catherine Thompson

Catherine Thompson

Age: 48
Gender: Female
Occupation: CMO, Large B2C Brand
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInYouTubeX

Goals

  • To significantly enhance brand visibility and market share by identifying and partnering with innovative and highly effective marketing agencies
  • To build a high-performing and integrated marketing ecosystem that leverages external expertise efficiently and strategically to drive measurable business growth
  • To streamline the agency selection and management process, ensuring 'best-fit' partnerships that deliver strong ROI and reduce internal resource strain.

Pain Points

  • Difficulty in navigating the complex and fragmented marketing agency landscape to find truly specialized and unbiased recommendations for specific needs
  • The time-consuming and often inefficient process of vetting, shortlisting, and negotiating with multiple agencies for new projects
  • Struggling to optimize the performance of existing agency relationships and integrate diverse agency capabilities into a cohesive marketing strategy.

Setup Geographic Distribution

Primarily US-focused with HQ in Atlanta. Serves global brands but main market is domestic. Limited international physical presence.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have larger households and high income levels, reflecting senior professional roles and associated financial stability.

Employment Status

Income Distribution

Education Level

Setup Behavior Analysis

Behavior Profile

Professional Networking
LinkedIn Usage
Business Development
Digital Transformation
Technology Trends
Leadership Development
Agency Selection
Strategic Partnerships
Content Consumption
Online Research
Desktop Usage
YouTube Insights
Twitter Engagement
Learning
Innovation
Goal-Oriented
Problem Solving
Efficiency Seeking
Value-Driven
Decision-Making

Device Breakdown

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