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Business and Product Insights
Product Portfolio
Agency Vetting Service
Agency Partner Search
Certified by Setup
Setup Key Value Propositions
Setup's key value proposition is providing brands with free, unbiased, and 'best-fit' agency matchmaking, simplifying complex agency selection. For agencies, it's a 'Sustainable Pipeline program' guaranteeing high-potential brand introductions, serving as a vital extension of their business development efforts.
Setup Brand Positioning
Setup positions itself as the premier two-sided marketplace connecting brands with best-fit marketing agencies, offering unbiased recommendations for brands and a consistent, high-potential client pipeline for agencies.
Top Competitors
Agency Spotter
Clutch
Upwork
Customer Sentiments
Customer sentiment appears highly positive, particularly for brands due to the free, unbiased matchmaking service and for agencies benefiting from high-value, guaranteed lead generation, addressing their critical pain points of finding the right partners or consistent growth opportunities.
Actionable Insights
Clearly communicate the tangible ROI for agencies and the efficiency/quality benefits for brands to solidify Setup's market leadership.
Products and Features
Agency Vetting Service - Product Description
The Agency Vetting Service, specifically utilizing the Setup Marketing Readiness Report™, is designed for large companies that struggle with adequately evaluating their marketing agency partners. This service provides an unbiased, third-party assessment of agency capabilities and performance, addressing the common challenge of internal resource limitations and biases in vetting processes. It aims to ensure that companies are working with the most suitable and effective agency partners, thereby optimizing their marketing investments and outcomes.
Pros
- Provides unbiased, third-party evaluation, mitigating internal biases and resource constraints
- Helps large companies properly vet complex marketing agency relationships
- Aims to improve the effectiveness of marketing investments by ensuring suitable agency partnerships.
Cons
- The cost of the service might be prohibitive for some companies, especially if they have many agencies to vet
- Reliance on an external third party might reduce internal learning and capability development in agency management
- The report's scope might not cover all specific needs or nuances of every unique agency relationship.
Alternatives
- Companies can conduct internal agency evaluations using their own procurement or marketing teams
- Marketing consulting firms specializing in agency search and selection offer similar vetting services
- Some industry associations or online platforms provide agency rating and review systems that can serve as a preliminary vetting tool.
Company Updates
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