Find stats on top websites
Shady Rays is an online retailer of polarized sunglasses known for their affordable pricing, stylish designs, and commitment to social impact. They offer a wide variety of sunglasses for men, women, and children, as well as accessories like snow goggles and UV protection shirts. The company emphasizes customer satisfaction with initiatives like a VIP program and free shipping and returns.
Company : Shady Rays
Industry : EyewearSunglassesE-commerce
Shady Rays Key Value propositions
Shady Rays Latest news
Shady Rays® | Polarized Sunglasses
High quality polarized sunglasses for men and women, featuring lost and broken protection. Free shipping and returns.
Green Wolf – Shady Rays® | Polarized Sunglasses
New. Semi rimless sport design, offering superior ... All while keeping important glare at play allowing you to see the sun's reflection off the ball.
Tangle Free – Shady Rays® | Polarized Sunglasses
Subscribe for first access to new launches and exclusive offers. ShadyRays Footer Logo ShadyRays Footer Logo · Facebook · Twitter · Instagram · Tiktok. Check ...
Shady Rays Replacements and Warranty
New Zealand, Chile, Norway, Other, Philippines, South Africa, Romania, Russia ... How did you receive your Shady Rays? Select, ShadyRays.com, Amazon, Gift ...
Shady Rays SWOT Analysis
Strengths
Affordable pricing strategyStrong online presence and direct-to-consumer modelCommitment to social impact and customer satisfaction
Weaknesses
Limited brand awareness compared to established competitorsPotential reliance on a single sales channel (online)Price-sensitive customer base
Opportunities
Expand product lines to target specific sports and activitiesCollaborate with influencers and athletes for brand promotionExplore partnerships with retailers to increase offline presence
Threats
Intense competition in the eyewear industryFluctuating costs of raw materialsChanging consumer preferences and fashion trends
Top Marketing Strategies for Shady Rays
Shady Rays User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Shady Rays Geographic and Demographic Insights
Geographic Insights: Shady Rays' primary market is the United States, followed by Canada and the United Kingdom. They have a growing presence in Australia and Germany.
Top Countries
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: Shady Rays targets a relatively young demographic, with the largest segment being 25-34 year-olds. Their customer base is evenly split between male and female.
Age Distribution
Gender Distribution
Shady Rays Socio-economic Profile
Household and Income Insights: Shady Rays' target audience typically falls within the middle-income bracket, with a significant portion having small to medium-sized households.
Educational and Employment Insights: The majority of Shady Rays' customers are employed full-time and have some level of college or university education.
Households Size
Income Distribution
Education Level
Employment Status
Shady Rays Behavioral Insights
Interest-Based Insights: Shady Rays' customers are interested in travel, fitness, outdoor activities, fashion, music, photography, and sustainability.
Technology and Social Media Usage: Customers engage with Shady Rays through various social media platforms, with a preference for visually-driven platforms like Youtube and Instagram.
Interests
Device Breakdown
Social Media Usage
Shady Rays Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Ray-Ban | 40% | Eyewear, Sunglasses, Luxury |
| Oakley | 25% | Sports Eyewear, Performance Sunglasses, Outdoor Gear |
| Maui Jim | 15% | Premium Sunglasses, Polarized Lenses, Lifestyle Brand |
