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Long Sleeve UV Protection Shirt - Slate
Titan - Navy Smoke Polarized Sunglasses
Talon - White Infrared Polarized Sunglasses
Shady Rays Key Value Propositions
Shady Rays offers durable, polarized eyewear designed for active lifestyles, emphasizing activity-specific features and a wide style variety. Their value is further enhanced by robust customer loyalty programs and a strong focus on satisfaction, catering to a diverse, active customer base.
Shady Rays Brand Positioning
Shady Rays positions itself as a quality, performance-oriented eyewear brand for active individuals and families, emphasizing durability, style, and customer loyalty through an e-commerce model.
Top Competitors
Oakley
Costa Del Mar
Maui Jim
Customer Sentiments
Customer sentiment appears positive, driven by the company's 'A RATED' status with the BBB, commitment to customer satisfaction (free shipping/returns), and loyalty programs, indicating trust and appreciation for value. They likely perceive the brand as reliable and customer-focused.
Actionable Insights
To strengthen brand positioning, Shady Rays should integrate their physical roots or founding story into marketing to build deeper emotional connection with customers.
Products and Features
Long Sleeve UV Protection Shirt - Slate - Product Description
The LUMAGUARD™ Long Sleeve Shirt in Heather Slate provides exceptional sun protection with UPF 30+, blocking over 97% of UVA and UVB rays. It features a soft-touch, premium feel with stretch for comfort and flexibility. The fabric is breathable and utilizes Rapid Dry Technology, making it suitable for active wear. The shirt has a heathered design in Shady Rays' signature Slate colorway and includes a reflective S|R logo on the back for enhanced safety and visibility. Made from 90% Polyester and 10% Spandex, it offers a standard fit.
Pros
- This shirt offers superior UPF 30+ sun protection, blocking over 97% of harmful UV rays, which is crucial for outdoor activities
- Its breathable fabric and Rapid Dry Technology ensure comfort and quick drying, making it ideal for active use
- The premium soft-touch feel and stretch provide an excellent wearing experience, while the reflective logo enhances safety in low-light conditions.
Cons
- The shirt's heathered design and Slate colorway, while signature, might limit its appeal to consumers seeking a wider range of solid colors or patterns
- With a standard fit, it might not cater to individuals preferring a more athletic, compression, or relaxed fit
- The reliance on polyester and spandex, while functional, might not appeal to those seeking natural fiber alternatives for sun protection.
Alternatives
- Competitors like Columbia, Patagonia, and Coolibar offer a wide range of long-sleeve UPF shirts with varying levels of sun protection, fabric technologies, and fit options
- Brands such as REI and North Face also provide technical sun shirts, often with additional features like ventilation and odor resistance
- Additionally, general activewear brands like Under Armour and Nike produce moisture-wicking long-sleeve shirts that, while not always explicitly UPF rated, offer similar functional benefits for outdoor activities.
Company Updates
Latest Events at Shady Rays
Shady Rays® | Polarized Sunglasses
High quality polarized sunglasses for men and women, featuring lost and broken protection. Free shipping and returns.
View sourceGreen Wolf – Shady Rays® | Polarized Sunglasses
Semi Polarized Lenses keep important glare at play · Enhances Contrast On Course · Tint built to enhance readability · Maintains Strong Depth Perception.
View sourceTangle Free – Shady Rays® | Polarized Sunglasses
Live Tangle & Worry Free. Patented design prevents hair from snagging in the nose pieces, so you can wear your sunglasses on top of your head with no ...
View sourceShady Rays Replacements and Limited Lifetime Craftsmanship ...
We will use this information to find your order. First name ... COPYRIGHT © 2025 SHADY RAYS® | POLARIZED SUNGLASSES • A BETTER BUSINESS BUREAU, A+ RATED COMPANY.
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