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Business and Product Insights
Product Portfolio
UV Protection Long Sleeve Shirt - Slate
Titan - Navy Smoke Polarized Sunglasses
Talon - White Infrared Polarized Sunglasses
Shady Rays Key Value Propositions
Shady Rays offers durable, performance-oriented eyewear tailored for active lifestyles, backed by comprehensive protection programs. This provides customers with peace of mind regarding their investment and product longevity, making it a reliable choice for outdoor enthusiasts.
Durability
Performance
Protection Programs
Value
Shady Rays Brand Positioning
Shady Rays positions itself as a reliable, performance-driven eyewear brand for active individuals and families. It emphasizes durability, specialized features for various activities, and strong customer protection.
Top Competitors
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Oakley
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Maui Jim