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Roaman's targets plus-size women looking for fashionable and affordable clothing and home goods. The website offers a wide range of sizes and styles to flatter diverse body types. They specifically cater to women seeking comfortable and stylish options.
Roaman's primarily caters to the US market with a 90% share, followed by Canada and the UK. Other potential markets include Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Roaman's typical customer falls in the middle-income bracket, lives in a household of 2-4 people, indicating potential family-oriented purchases.
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