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Roaman's Target Audience

Roaman's targets plus-size women looking for fashionable and affordable clothing and home goods. The website offers a wide range of sizes and styles to flatter diverse body types. They specifically cater to women seeking comfortable and stylish options.

User Segments

Roaman's Geographic Distribution

Roaman's primarily caters to the US market with a 90% share, followed by Canada and the UK. Other potential markets include Australia and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Roaman's typical customer falls in the middle-income bracket, lives in a household of 2-4 people, indicating potential family-oriented purchases.

Employment Status

Income Distribution

Education Level

Roaman's Behavior Analysis

Behavior Profile

Device Breakdown

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