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Roaman's Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Healthcare Administrator
Education: Bachelor's Degree
Age: 38
Gender: Female
Occupation: Teacher
Education: Bachelor's Degree
Age: 48
Gender: Female
Occupation: Office Manager
Education: Associate Degree
The Savvy Homeowner
Goals
- To create a comfortable and stylish home environment for her family
- To find durable and functional home goods that withstand daily use
- To discover unique decor pieces that reflect her personal aesthetic.
Pain Points
- Difficulty finding plus-size clothing that is both fashionable and comfortable for professional and casual settings
- Limited options for home decor that fit a family-friendly yet elegant style
- Juggling work, family responsibilities, and maintaining a well-organized home.
Roaman's Geographic Distribution
Roaman's predominantly serves the United States market, with limited international presence. Their focus is clearly on the US consumer base.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The audience primarily consists of 2-4 person households, indicating families or couples. Income levels are mostly medium, suggesting a value-conscious but stable consumer.
Employment Status
Income Distribution
Education Level
Roaman's Behavior Analysis
Behavior Profile
Device Breakdown
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