Roaman's : Market and Competitor Analysis

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Roaman's is an online retailer specializing in plus-size women's apparel, shoes, intimates, swimwear, and home goods. They offer a wide selection of sizes and styles at affordable prices, often running sales and discounts. Their website features a user-friendly interface with detailed product descriptions and size guides.

Company : Roaman's

Industry : E-commerceFashionPlus-Size Clothing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Torrid

Lane Bryant

Ashley Stewart

Roaman's Key Value propositions

Comfort

Style

Affordability

Size Inclusivity

Roaman's Latest news

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Best Answer: Please call us at 1-800-677-0229 for help from our Customer Service team, or engage in our Live Chat option, or email them at: https://www.roamans.

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Roaman's SWOT Analysis

Strengths

Wide range of sizes and styles catering to plus-size women.Focus on comfort and affordability.Strong online presence and user-friendly website.

Weaknesses

Limited physical store presence.Potential reliance on discounts and promotions.Competition from established brands expanding into plus-size.

Opportunities

Growing demand for inclusive sizing and body positivity.Expanding product lines to include accessories, beauty, or home goods.Collaborations with plus-size influencers and designers.

Threats

Fast-changing fashion trends require rapid inventory turnover.Economic downturns can impact consumer spending on discretionary items like apparel.Increasing competition from both online and offline retailers.

Top Marketing Strategies for Roaman's

Personalized User Onboarding

This strategy involves guiding new customers through a personalized experience, tailoring the onboarding process to their individual needs and preferences. This will increase customer engagement and help them find the perfect fit, leading to higher satisfaction and repeat purchases.

Interactive Exit-Intent Quiz

This strategy involves using a pop-up quiz that appears when a customer is about to leave the website. By offering engaging questions related to their style or needs, the quiz can capture their attention and potentially lead them to make a purchase.

Enhanced Visual Guiding

This strategy focuses on providing clear and appealing visual guidance to customers browsing the website. This could involve using high-quality images, detailed product descriptions, and helpful sizing charts to improve the customer experience and make it easier for them to find the perfect fit.

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Roaman's User Persona

Name:

Lisa

Age :

45

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Finding stylish and affordable clothing for work that makes her feel confident and comfortable throughout the day
Discovering trendy and flattering outfits for weekend outings and social events that complement her curves
Updating her wardrobe with versatile pieces that can be dressed up or down for different occasions

Frustrations

Struggling to find plus-size clothing options in physical stores that offer both style and a good fit
Feeling overwhelmed by the limited selection and unflattering designs often found in plus-size sections
Hesitating to purchase clothes online due to concerns about inaccurate sizing and the hassle of returns

Name:

Michelle

Age :

52

Gender :

Female

Occupation :

Nurse

Industry :

Healthcare

Education :

Associate's Degree, Nursing

Preferred platforms

GOALS

Looking for comfortable and durable scrubs in a variety of colors and patterns that meet her professional needs
Seeking supportive and stylish shoes that can withstand long hours on her feet
Wanting to find affordable loungewear and intimates that make her feel good even on her days off

Frustrations

Experiencing difficulty finding scrubs in her size that are both functional and fashionable
Feeling limited by the lack of stylish and comfortable footwear options available for plus-size women
Worrying about the quality and durability of plus-size clothing, especially for items like scrubs that undergo frequent washing

Name:

Brenda

Age :

38

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Finding trendy and professional clothing for work meetings and presentations that reflects her personal style
Looking for comfortable and chic outfits for after-work social events and networking opportunities
Staying updated on the latest fashion trends and finding inspiration for new looks

Frustrations

Feeling frustrated by the lack of fashionable and affordable workwear options for plus-size women
Disliking the limited selection of trendy clothing in her size, especially when it comes to finding pieces that flatter her figure
Experiencing difficulty keeping up with the latest fashion trends without breaking the bank

Roaman's Geographic and Demographic Insights

Geographic Insights: Roaman's primarily caters to the US market with a 90% share, followed by Canada and the UK. Other potential markets include Australia and Germany.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
0.5%

Demographic Insights: Roaman's target audience is predominantly female (100%) aged between 35-64, with the highest concentration in the 45-54 age group.

Age Distribution

Gender Distribution

Roaman's Socio-economic Profile

Household and Income Insights: Roaman's typical customer falls in the middle-income bracket, lives in a household of 2-4 people, indicating potential family-oriented purchases.

Educational and Employment Insights: A majority of Roaman's customers are employed full-time and hold a university or college degree, suggesting a focus on career-driven women.

Households Size

Income Distribution

Education Level

Employment Status

Roaman's Behavioral Insights

Interest-Based Insights: Roaman's target audience expresses interests in fashion, body positivity, home decor, cooking, travel, entertainment, and wellness.

Technology and Social Media Usage: Roaman's users primarily engage with Facebook, Instagram, and YouTube. They predominantly use Android and desktop devices for browsing and shopping.

Interests

FashionBody PositivityHome DecorCooking and RecipesTravelEntertainmentHealth and Wellness

Device Breakdown

Social Media Usage

Roaman's Top Competitors

Competitor	Estimated market share	Top domains
Torrid	45%	Plus-Size Fashion, Trendy Clothing, Wide Width Shoes
Lane Bryant	35%	Classic Styles, Intimates & Lingerie, Workwear
Ashley Stewart	20%	Bold Fashion, Affordable Prices, Community-Focused

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