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Executive Summary
Roaman's is an online retailer specializing in plus-size women's apparel, shoes, intimates, swimwear, and home goods. They offer a wide selection of sizes and styles at affordable prices, often running sales and discounts. Their website features a user-friendly interface with detailed product descriptions and size guides.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Roaman's Top Products
Brand Positioning
Customer Sentiments
Roaman's Key Value Propositions
Roaman's SWOT Analysis
Strengths
Wide range of sizes and styles catering to plus-size women.
Focus on comfort and affordability.
Strong online presence and user-friendly website.
Weaknesses
Limited physical store presence.
Potential reliance on discounts and promotions.
Competition from established brands expanding into plus-size.
Opportunities
Growing demand for inclusive sizing and body positivity.
Expanding product lines to include accessories, beauty, or home goods.
Collaborations with plus-size influencers and designers.
Threats
Fast-changing fashion trends require rapid inventory turnover.
Economic downturns can impact consumer spending on discretionary items like apparel.
Increasing competition from both online and offline retailers.
Roaman's operates in the ecommerce industry, specializing in the retail of plus-size women's apparel and home goods. Their domain is fashion and home decor, focusing on providing stylish and affordable options for a specific target audience.
Market Growth Stage
Pace of Market Growth
Roaman's Target Audience
Geographic Insights
Roaman's primarily caters to the US market with a 90% share, followed by Canada and the UK. Other potential markets include Australia and Germany.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
0.5% market share
Roaman's Audience Segments
Roaman's targets plus-size women looking for fashionable and affordable clothing and home goods. The website offers a wide range of sizes and styles to flatter diverse body types. They specifically cater to women seeking comfortable and stylish options.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Roaman's
Personalized User Onboarding
This strategy involves guiding new customers through a personalized experience, tailoring the onboarding process to their individual needs and preferences. This will increase customer engagement and help them find the perfect fit, leading to higher satisfaction and repeat purchases.
Learn moreInteractive Exit-Intent Quiz
This strategy involves using a pop-up quiz that appears when a customer is about to leave the website. By offering engaging questions related to their style or needs, the quiz can capture their attention and potentially lead them to make a purchase.
Learn moreEnhanced Visual Guiding
This strategy focuses on providing clear and appealing visual guidance to customers browsing the website. This could involve using high-quality images, detailed product descriptions, and helpful sizing charts to improve the customer experience and make it easier for them to find the perfect fit.
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