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Major Markets
United States
Canada
MexicoKey Competitors
Roaman's Top Products
Brand Positioning
Roaman's positions itself as the go-to destination for plus-size women seeking comfortable, stylish, and well-fitting apparel, along with comprehensive home solutions. They emphasize inclusivity, comfort, and a holistic lifestyle approach for their mature, value-conscious customer base.
Customer Sentiments
Customer sentiment appears largely positive due to the brand's focus on inclusivity and catering to specific sizing needs, especially for plus-size women seeking comfort and style. The extensive range of home goods also suggests appreciation from customers looking for a one-stop shop for lifestyle needs.
Roaman's Key Value Propositions
Roaman's key value proposition is providing great fitting, comfortable, and stylish apparel specifically for plus-size women, complemented by a wide array of home goods. This offers a comprehensive lifestyle solution for their target demographic, emphasizing comfort, inclusivity, and convenience.
Roaman's SWOT Analysis
Strengths
Specializes in plus-size fashion and home goods.
Offers wide range of sizes and comfort features.
Utilizes multiple engagement channels (catalog, email, SMS).
Weaknesses
Primarily ships within the United States.
No explicit subscription pricing model identified.
Potential for sizing inconsistencies with online shopping.
Opportunities
Expand product lines for diverse plus-size lifestyles.
Enhance digital experience and personalization.
Explore international shipping to new markets.
Threats
Increased competition in plus-size fashion market.
Changing retail landscape towards direct-to-consumer.
Economic downturn affecting consumer spending.
Market Growth Stage
Pace of Market Growth
Roaman's Target Audience
Geographic Insights
Roaman's predominantly serves the United States market, with limited international presence. Their focus is clearly on the US consumer base.
Top Countries
United States
99% market share
Canada
0.5% market share
Mexico
0.2% market share
United Kingdom
0.2% market share
Australia
0.1% market share
Roaman's Audience Segments
The Practical Homemaker
35-55 years
Female
Urban USA • Suburban USA
The Comfort Seeker
50-75 years
Female
Rural USA • Suburban USA
The Style Conscious Professional
25-45 years
Female
Major US Cities • Suburban USA
The Value-Oriented Pet Owner
40-65 years
Female
All USA
The Active Retiree
55-70 years
Female
Sun Belt States • Midwest USA
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Roaman's
Interactive Sizing Guides Implementation
Implement interactive sizing guides on product pages to help customers find the perfect fit, reducing returns and improving customer satisfaction. This includes detailed measurements, visual aids, and potentially AR features for virtual try-ons, minimizing sizing uncertainties.
Learn moreOptimized Product Bundling
Create strategic product bundles that combine apparel and home goods to increase average order value and provide customers with coordinated collections. Bundling could include offering a discount on a bedding set when purchased with pajamas, or a kitchen appliance with matching decor.
Learn morePost-Purchase Feedback Collection
Implement a system to collect feedback from customers after they receive their orders to identify areas for improvement in product quality, sizing accuracy, and shipping experience. This enables continuous refinement of product offerings and customer service.
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