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Industry Landscape
The plus-size retail market is experiencing steady growth, driven by increasing awareness and demand for inclusive sizing. E-commerce platforms are crucial, alongside a growing focus on diverse product offerings beyond apparel to include home goods. Personalization and comfort are key trends, though competition is intensifying.
Total Assets Under Management (AUM)
Plus-size Clothing Market Size in United States
~30.4 billion USD (2022)
(4.5% CAGR)
- Growth driven by increasing body positivity.
- Greater availability of stylish options.
- E-commerce expansion plays a significant role.
Total Addressable Market
32 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
Utilizing artificial intelligence and machine learning to offer highly tailored product recommendations and personalized shopping experiences based on individual preferences and browsing history.
Virtual Try-On & Sizing Tools
Implementing augmented reality (AR) and 3D modeling to allow customers to virtually try on clothing and home goods, significantly improving sizing accuracy and reducing returns.
Sustainable Manufacturing & Supply Chain
Leveraging technology for eco-friendly production processes, ethical sourcing, and transparent supply chains to meet growing consumer demand for sustainable products.
Impactful Policy Frameworks
Federal Trade Commission (FTC) Endorsement Guides (2023 Update)
The FTC updated its Endorsement Guides in 2023, clarifying disclosure requirements for influencers and businesses engaging in sponsored content and testimonials.
This policy requires Roaman's to ensure clear and conspicuous disclosure of any material connections between the company and its endorsers, including influencers, in their marketing campaigns.
Children's Online Privacy Protection Act (COPPA) (Last Amended 2013, Ongoing Enforcement)
COPPA imposes requirements on operators of websites or online services directed to children under 13 years of age, or who have actual knowledge that they are collecting personal information from children under 13.
While Roaman's target audience is adults, they must ensure their website and marketing practices do not inadvertently target or collect data from children under 13, impacting their data collection and marketing strategies.
Americans with Disabilities Act (ADA) Web Accessibility Lawsuits (Ongoing Trend)
While not a new law, there's an ongoing trend of lawsuits and enforcement actions under the ADA, requiring businesses to make their websites and digital platforms accessible to individuals with disabilities.
Roaman's needs to ensure its e-commerce website is fully accessible to individuals with disabilities, impacting their website design, development, and ongoing maintenance to avoid potential litigation.
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