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Major Markets
United States
Canada
MexicoKey Competitors
Select a competitor
Lane Bryant
Torrid
Woman Within
Top Marketing Channels
Lane Bryant
- Social Media Marketing
- Examples: Facebook, Instagram, Pinterest
- Campaigns: New Arrivals Showcase, #LaneBryantStyle, Body Positive Campaigns
- Email Marketing
- Examples: Promotional newsletters, Abandoned cart reminders, Loyalty program updates
- Campaigns: Flash Sales, Seasonal Collections, Exclusive Member Discounts
- Influencer Marketing
- Examples: Plus-size fashion bloggers, Celebrity endorsements, Social media collaborations
- Campaigns: Style Haul Videos, Brand Ambassador Programs, 'Real Women' Campaigns
Top Sales Channels
- E-commerce Website
- Online store, Mobile app, Click & Collect
- Website Exclusive Offers, App-only Deals, Online Clearance Events
- Brick-and-Mortar Stores
- In-store promotions, Personal styling services, Pop-up shops
- In-Store Sales Events, Trunk Shows, Local Community Partnerships
- Catalog/Direct Mail
- Seasonal catalogs, Promotional flyers, Special offer postcards
- New Collection Catalogs, Holiday Gift Guides, Limited-Time Mailer Discounts
Roaman's SWOT Analysis
Strengths
Established brand presence
Wide range of plus-size apparel
Strong focus on intimates and activewear
Weaknesses
May be perceived as less trend-focused than newer competitors
Limited home goods offerings
Potentially higher price point than some value brands
Opportunities
Expand into more fashion-forward collaborations
Enhance online personalization
Increase presence in international markets
Threats
Growing number of direct-to-consumer plus-size brands
Shifting consumer preferences for fast fashion
Economic downturn impacting discretionary spending
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