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Roaman's Plus Size Fashion
Roaman's Key Value Propositions
Roaman's key value proposition is providing great fitting, comfortable, and stylish apparel specifically for plus-size women, complemented by a wide array of home goods. This offers a comprehensive lifestyle solution for their target demographic, emphasizing comfort, inclusivity, and convenience.
Roaman's Brand Positioning
Roaman's positions itself as the go-to destination for plus-size women seeking comfortable, stylish, and well-fitting apparel, along with comprehensive home solutions. They emphasize inclusivity, comfort, and a holistic lifestyle approach for their mature, value-conscious customer base.
Top Competitors
Lane Bryant
Torrid
Woman Within
Customer Sentiments
Customer sentiment appears largely positive due to the brand's focus on inclusivity and catering to specific sizing needs, especially for plus-size women seeking comfort and style. The extensive range of home goods also suggests appreciation from customers looking for a one-stop shop for lifestyle needs.
Actionable Insights
To strengthen brand positioning, Roaman's should leverage its strength in comfort and inclusivity by highlighting customer testimonials and expanding lifestyle content.
Products and Features
Roaman's Plus Size Fashion - Product Description
Roaman's is an online and catalog retailer specializing in plus-size women's apparel and accessories. They offer a wide range of clothing, including dresses, tops, pants, outerwear, swimwear, and intimates, designed specifically to fit and flatter fuller figures. The brand also provides footwear, jewelry, and beauty products, positioning itself as a comprehensive destination for the plus-size woman's wardrobe and lifestyle needs. Their collections often emphasize comfort, style, and a variety of sizes.
Pros
- Roaman's provides a dedicated and extensive collection of fashionable clothing specifically tailored for plus-size women, addressing a significant market need
- They offer a broad range of products beyond just apparel, including footwear and accessories, allowing for a complete shopping experience
- The brand frequently offers sales and discounts, making their products more accessible and appealing to a wider customer base.
Cons
- Some customer reviews indicate issues with inconsistent sizing and the quality of certain garments not meeting expectations
- The return process can sometimes be cumbersome or less straightforward than with other online retailers
- While offering a wide range, the overall fashion aesthetic might be perceived as traditional or less trend-forward by some younger demographics.
Alternatives
- Lane Bryant is a major competitor, offering a wide selection of stylish plus-size clothing with a strong retail presence
- Torrid focuses on a younger, trendier demographic within the plus-size market, often featuring more contemporary styles
- Ashley Stewart provides fashionable plus-size clothing and accessories, with a strong emphasis on empowering women and a distinct urban aesthetic.
Company Updates
Latest Events at Roaman's
Roaman's: Plus Size Clothing, Fashion That Fits
Shop Roaman's for the best in plus size clothing, carrying stylish clothing in sizes 12W-44W, wide and extra wide width women's shoes sizes 7-12.
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