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Raketech Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Head of Marketing

Education: Master's Degree, Marketing

Age: 38

Gender: Male

Occupation: Affiliate Manager

Education: Bachelor's Degree, Business Administration

Age: 35

Gender: Female

Occupation: Business Development Manager

Education: Master's Degree, International Business

Eleanor Vance

Eleanor Vance

Age: 42
Gender: Female
Occupation: Head of Marketing
Education: Master's Degree, Marketing
Industry: iGaming
Channels: LinkedInYouTubeX

Goals

  • Achieve significant growth in user acquisition and player lifetime value for our iGaming brands
  • Ensure full compliance with evolving regulatory frameworks across all target markets
  • Forge strong, transparent, and long-term partnerships with top-tier affiliate marketing companies.

Pain Points

  • Struggling to find reliable affiliate partners who consistently deliver high-quality, converting traffic
  • Navigating the complexities of diverse and frequently changing iGaming regulations across multiple jurisdictions
  • Difficulty in accurately measuring and optimizing ROI from various marketing channels due to fragmented data.

Raketech Geographic Distribution

Raketech's top markets are concentrated in Europe, with strong presence in Sweden and Italy, alongside growing reach in North and South America.

Top Countries

Sweden flag

Sweden

18.5%
Italy flag

Italy

15.2%
Canada flag

Canada

10%
Brazil flag

Brazil

9.5%
Netherlands flag

Netherlands

8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to have medium income, often living in 1-2 person households. This indicates disposable income for leisure activities.

Employment Status

Income Distribution

Education Level

Raketech Behavior Analysis

Behavior Profile

Online Gambling
Sports Betting
Content Consumption
Information Seeking
Comparison
User Engagement
Data-driven
Responsible Gambling
Decision Making
Community Interaction
Mobile Usage
Social Media Usage
SEO
Digital Marketing
Gaming Strategies
Bonus Offers
News & Updates
Localized Preferences
Free-to-Play

Device Breakdown

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