Find stats on top websites
Industry Landscape
The iGaming affiliate marketing industry is dynamic and highly competitive, driven by rapid technological advancements and evolving regulatory landscapes. It's characterized by a focus on performance-based models, high user acquisition costs for operators, and a constant need for content innovation and compliance. Expansion into new regulated markets and strategic M&A activities are key trends.
Total Assets Under Management (AUM)
Gross Gaming Revenue (GGR) in Sweden
~31.2 billion SEK (approx. 3 billion USD) (2023)
(2-3% CAGR)
- Online gambling accounts for a significant portion.
- Growth driven by continued digitalization.
- Impacted by regulatory changes and responsible gambling initiatives.
Total Addressable Market
116.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Content Generation & Personalization
AI can automate the creation of highly targeted iGaming content (reviews, guides, news) and personalize user experiences on affiliate sites, leading to higher engagement and conversion rates.
Blockchain & Decentralized Gaming
Blockchain technology can enhance transparency, security, and fairness in iGaming through verifiable random number generators and decentralized platforms, potentially disrupting traditional operator-affiliate relationships.
Advanced Data Analytics & Predictive Modeling
Utilizing big data and machine learning for predictive analytics can optimize affiliate campaigns by identifying high-value players, forecasting trends, and refining CPA models for operators.
Impactful Policy Frameworks
Swedish Gambling Act (2019) with subsequent amendments
The Swedish Gambling Act, effective from January 1, 2019, re-regulated the Swedish gambling market, introducing a licensing system for all online gambling operators and strict rules on marketing, responsible gambling, and affiliate activities.
This policy directly impacts Raketech by requiring them to only partner with licensed operators in Sweden and adhere to strict marketing guidelines, influencing their content and promotional strategies.
Marketing Restrictions Amendment (2020)
In June 2020, temporary restrictions on gambling marketing came into effect in Sweden due to the pandemic, including limits on deposit bonuses and stricter wording requirements for advertising.
While temporary, such amendments increase compliance complexity for Raketech, necessitating constant adaptation of their affiliate content and marketing messages to avoid penalties.
Increased Enforcement on Unlicensed Gambling (Ongoing)
The Swedish Gambling Authority (Spelinspektionen) has been increasingly active in identifying and taking action against unlicensed gambling operations and those facilitating them, including affiliates.
This pushes Raketech to rigorously vet their operator partners and ensures all their marketing activities are strictly compliant with Swedish licensing requirements, reducing the risk of association with illicit activities.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
