Raketech : Market and Competitor Analysis

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Raketech is an iGaming affiliate marketing company that connects iGaming businesses with potential customers. They specialize in driving traffic and generating leads through their portfolio of online products, including comparison websites, guides, and community platforms. Raketech focuses on delivering measurable results for its partners while prioritizing responsible gambling and regulatory compliance.

Company : Raketech

Industry : iGamingAffiliate MarketingPerformance Marketing

Major Markets

United Kingdom

Malta

Germany

Key Competitors

Better Collective

Catena Media

XLMedia

Raketech Key Value propositions

Affiliate Marketing

Content Marketing

Performance Marketing

iGaming Expertise

Raketech Latest news

Raketech

Raketech is delighted to be kicking off the new year with some very exciting news. Even though we are a remote-first company, we still believe in in-person ...

Breaking news from Stockholm ! #Raketech CEO... | Facebook

Mar 12, 2019 ... Breaking news from Stockholm ! #Raketech CEO Michael Holmberg seals the deal with Djurgårdens IF and TVmatchen.nu is now an official ...

About | Raketech

In 2010, we started Raketech with a purpose to guide ourselves and our friends within the iGaming universe. Today we are an award-winning iGaming affiliate ...

Raketech (@RaketechGroup) / X

Stay tuned for breaking news and updates from the award-winning #iGaming affiliate company! Malta raketech.com Joined April 2017. 98 Following · 574 Followers.

Raketech SWOT Analysis

Strengths

Strong iGaming network and partnershipsData-driven approach to marketingFocus on responsible gambling and compliance

Weaknesses

Reliance on the iGaming industryCompetition from other affiliate networksPotential impact of regulatory changes

Opportunities

Expansion into emerging iGaming marketsDevelopment of innovative marketing solutionsStrategic partnerships and acquisitions

Threats

Increased competition in the affiliate marketing spaceEconomic downturn impacting iGaming spendingStricter regulations and compliance requirements

Top Marketing Strategies for Raketech

Content Marketing Expansion

Expand content creation to cover niche iGaming topics and formats, attracting a wider audience. This will boost organic traffic, improve brand authority, and drive qualified leads for iGaming partners.

Partnerships and Influencer Marketing

Collaborate with relevant influencers and industry leaders to create joint content and campaigns. This will increase brand awareness, reach new audiences, and generate high-quality leads for iGaming clients.

Data-Driven Optimization

Leverage data analytics to optimize website performance, personalize user experiences, and refine targeting strategies. This will enhance user engagement, improve conversion rates, and maximize ROI for iGaming partners.

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Raketech User Persona

Name:

Mark Williams

Age :

38

Gender :

Male

Occupation :

Head of Marketing

Industry :

iGaming

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand visibility and awareness within the highly competitive online gambling market to attract new customers and establish a strong brand presence
Drive high-quality traffic to the company's online casino platform and convert leads into depositing players through targeted affiliate marketing campaigns
Maximize return on investment (ROI) from marketing spend by optimizing campaigns, analyzing data, and focusing on cost-effective acquisition channels

Frustrations

Dealing with low-quality affiliates that generate irrelevant traffic and fraudulent activities
Facing challenges in accurately tracking and measuring marketing campaign performance across different channels and platforms
Keeping up-to-date with the constantly evolving regulatory landscape and ensuring compliance in all marketing efforts

Name:

Sophia Johnson

Age :

32

Gender :

Female

Occupation :

Affiliate Manager

Industry :

Affiliate Marketing

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

Identify and partner with reputable and high-performing affiliates in the iGaming niche to expand reach and drive valuable traffic to the platform
Negotiate favorable commission structures and partnership agreements that maximize revenue generation for both parties
Optimize existing affiliate partnerships to improve conversion rates, player lifetime value, and overall profitability

Frustrations

Encountering difficulties in identifying and vetting trustworthy affiliates who can deliver high-quality traffic and genuine players
Struggling to effectively communicate and collaborate with affiliates across different time zones and languages
Managing affiliate payouts and ensuring timely and accurate payments based on agreed-upon terms

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Digital Marketing Specialist

Industry :

iGaming

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

Develop and execute data-driven content marketing strategies that attract and engage potential customers interested in online casino games and sports betting
Create high-quality, informative, and SEO-optimized content that ranks well in search results and drives organic traffic
Stay ahead of the curve in the dynamic world of iGaming by monitoring industry trends, analyzing competitor strategies, and experimenting with new marketing tactics

Frustrations

Facing challenges in measuring the effectiveness of content marketing efforts and demonstrating a clear return on investment
Dealing with the constant pressure to create fresh and engaging content that resonates with a discerning online audience
Adapting to frequent algorithm changes on search engines and social media platforms that impact content visibility and reach

Raketech Geographic and Demographic Insights

Geographic Insights: Raketech's top markets are primarily in Europe, with the UK and Malta being significant revenue generators.

Top Countries

United Kingdom
30%
Malta
15%
Germany
10%
Sweden
8%
Finland
7%

Demographic Insights: Raketech's target audience is primarily male, aged between 25-34, reflecting the demographics of online gaming enthusiasts.

Age Distribution

Gender Distribution

Raketech Socio-economic Profile

Household and Income Insights: The target user base leans towards middle-income earners living in households of 2-4 individuals.

Educational and Employment Insights: A majority of the target users are employed full-time and possess a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Raketech Behavioral Insights

Interest-Based Insights: Raketech's target audience shows strong interest in iGaming, digital marketing, and related fields, indicating a tech-savvy user base.

Technology and Social Media Usage: Users prefer desktop devices and engage heavily on professional platforms like LinkedIn, suggesting a business-oriented approach to online gaming.

Interests

Sports BettingOnline GamingTechnologyDigital MarketingFinanceTravelBusiness News

Device Breakdown

Social Media Usage

Raketech Top Competitors

Competitor	Estimated market share	Top domains
Better Collective	35%	Sports Betting, Casino, Affiliate Marketing
Catena Media	25.5%	iGaming, Affiliate Marketing, SEO
XLMedia	18.5%	Online Gambling, Performance Marketing, Media Buying

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