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Major Markets
Sweden
Italy
CanadaKey Competitors
Raketech Top Products
Brand Positioning
Raketech positions itself as a leading iGaming affiliate and performance marketing partner, focused on driving high-quality user acquisition and delivering measurable ROI for operators in regulated markets through expert content and data-driven strategies.
Customer Sentiments
Customer sentiment appears positive, as Raketech's emphasis on measurable ROI, high-quality players, and compliance directly addresses the key pain points of iGaming operators. Their long-term partnership approach fosters trust and satisfaction among B2B clients.
Raketech Key Value Propositions
Raketech's key value proposition is delivering high-quality, performance-based user acquisition and retention for iGaming operators, ensuring measurable ROI and compliance. They act as a strategic partner, leveraging data-driven insights and a diverse content portfolio to optimize client's marketing spend and achieve growth.
Raketech SWOT Analysis
Strengths
Strong portfolio of iGaming content sites.
Performance-based model drives ROI.
Expertise in regulated markets.
Significant global presence.
Weaknesses
Reliance on iGaming, limited stated diversification.
Competition in saturated affiliate market.
Navigating complex and changing regulations is challenging.
Opportunities
Expansion into new regulated markets like the US.
Diversification beyond sole iGaming to increase client value.
Acquisition strategy to broaden market reach and products.
Threats
Increased regulatory scrutiny affecting operations.
Intense competition from other affiliate companies.
Changes in search engine algorithms impacting traffic.
Responsible gambling concerns and restrictions.
Market Growth Stage
Pace of Market Growth
Raketech Target Audience
Geographic Insights
Raketech's top markets are concentrated in Europe, with strong presence in Sweden and Italy, alongside growing reach in North and South America.
Top Countries
Sweden
18.5% market share
Italy
15.2% market share
Canada
10% market share
Brazil
9.5% market share
Netherlands
8% market share
Raketech Audience Segments
iGaming Operator Executive
30-55 years
Male • Female
Malta • UK • Sweden • Netherlands • Canada
Media Buyer/Advertiser
25-45 years
Male • Female
Italy • Spain • Brazil • Chile • Sweden
Casual iGaming Enthusiast
21-35 years
Male
Sweden • Norway • Canada • Finland
Regulatory & Compliance Officer
30-60 years
Male • Female
Global • Regulated Markets • Europe
Content & SEO Strategist
28-50 years
Male • Female
Malta • Portugal • Remote
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Raketech
Interactive ROI Calculator
Implement an interactive ROI calculator on Raketech's website. This will allow iGaming operators to input their current marketing spend and see the potential ROI of partnering with Raketech, showcasing the value proposition in a tangible way.
Learn morePersonalized User Onboarding
Tailor the onboarding experience for both iGaming operators and media buyers/advertisers. Provide customized content and resources based on their specific needs and goals, ensuring a smoother and more effective partnership initiation.
Learn moreProduct Benefit Reinforcement in Onboarding
During the onboarding process, consistently highlight the key benefits of Raketech's services, such as user acquisition, compliance, and data-driven insights. This reinforces the value proposition and builds confidence in Raketech's ability to deliver results for their partners.
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