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Pearson-Kelly Technology Target Audience
User Segments
Age: 45
Gender: Male
Occupation: Small Business Owner (Manufacturing)
Education: Bachelor's Degree
Age: 38
Gender: Female
Occupation: Financial Services Executive
Education: Master's Degree
Age: 52
Gender: Male
Occupation: IT Consultant & Small Business Advisor
Education: Professional Degree
David Chen
Goals
- To ensure my manufacturing operations run smoothly without IT disruptions
- To protect my company's sensitive data from cyber threats and data breaches
- To implement technology that improves overall productivity and efficiency in my business.
Pain Points
- Unexpected IT issues causing significant downtime and production delays
- Difficulty finding reliable and proactive IT support that understands my business needs
- Worrying about the ever-evolving landscape of cybersecurity threats and compliance regulations.
Pearson-Kelly Technology Geographic Distribution
Pearson-Kelly Technology primarily serves businesses in the US, specifically Missouri and Arkansas, indicating a strong regional focus within the Midwest.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households, with a strong leaning towards medium to high income levels, reflecting business decision-makers.
Employment Status
Income Distribution
Education Level
Pearson-Kelly Technology Behavior Analysis
Behavior Profile
Device Breakdown
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