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Pearson-Kelly Technology Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Small Business Owner (Manufacturing)

Education: Bachelor's Degree

Age: 38

Gender: Female

Occupation: Financial Services Executive

Education: Master's Degree

Age: 52

Gender: Male

Occupation: IT Consultant & Small Business Advisor

Education: Professional Degree

David Chen

David Chen

Age: 45
Gender: Male
Occupation: Small Business Owner (Manufacturing)
Education: Bachelor's Degree
Industry: Small Business
Channels: LinkedInYouTubeFacebook

Goals

  • To ensure my manufacturing operations run smoothly without IT disruptions
  • To protect my company's sensitive data from cyber threats and data breaches
  • To implement technology that improves overall productivity and efficiency in my business.

Pain Points

  • Unexpected IT issues causing significant downtime and production delays
  • Difficulty finding reliable and proactive IT support that understands my business needs
  • Worrying about the ever-evolving landscape of cybersecurity threats and compliance regulations.

Pearson-Kelly Technology Geographic Distribution

Pearson-Kelly Technology primarily serves businesses in the US, specifically Missouri and Arkansas, indicating a strong regional focus within the Midwest.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households, with a strong leaning towards medium to high income levels, reflecting business decision-makers.

Employment Status

Income Distribution

Education Level

Pearson-Kelly Technology Behavior Analysis

Behavior Profile

LinkedIn
YouTube
desktop
business news
technology trends
leadership development
professional networking
financial planning
productivity tools
Facebook
problem-solving
seeking expertise
risk aversion
information seeking
research-oriented
Twitter
Instagram
Reddit
TikTok
local community events

Device Breakdown

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