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Pearson Kelly Technology is an IT and office solutions provider catering to small and medium-sized businesses (SMBs). They offer a range of services, including managed IT, cybersecurity, backup and disaster recovery, IT consulting, and business phone systems, as well as office equipment solutions like copiers and printers. They strive to be a one-stop shop for SMBs seeking to optimize their technology infrastructure and operations.
Company : Pearson Kelly Technology
Industry : Information TechnologyCybersecurityOffice Solutions
Pearson Kelly Technology Key Value propositions
Pearson Kelly Technology Latest news
Pearson-Kelly Technology acquires Digital Printing Solutions (DPS)
Pearson-Kelly Technology acquires northwest Arkansas copy/print service veteran Digital Printing Solutions. News. March 1, 2024. Pearson-Kelly Technology ...
Pearson-Kelly Technology | LinkedIn
https://pearsonkelly.com. External link for Pearson-Kelly Technology. Industry: Information Technology & Services. Company size: 11-50 employees. Headquarters ...
Pearson-Kelly Named Best Places to Work 2021
This award recognizes the best places to work in southwest Missouri. We're honored to be listed as one of the top 20 employers in the 417 region! News.
Small Business Spotlight - October 2018: Pearson-Kelly Technology ...
Member News · Chamber News; Video Resources. Chamber ... Pearson Kelly Technology ... PKT has provided businesses with reliable products from several top ...
Pearson Kelly Technology SWOT Analysis
Strengths
One-stop IT shop for SMBsStrong regional presence in the MidwestFocus on customer service and proactive solutions
Weaknesses
Limited geographical reach outside the MidwestDependence on SMB market segmentPotential price sensitivity among SMB clients
Opportunities
Expand service offerings to cater to emerging IT trendsTarget larger businesses with specialized IT needsDevelop strategic partnerships to enhance market reach
Threats
Intense competition from national IT providersEvolving cybersecurity landscape and increasing cyber threatsEconomic downturn impacting SMB spending on IT services
Top Marketing Strategies for Pearson Kelly Technology
Personalized User Onboarding
This strategy helps Pearson Kelly Technology build trust and loyalty with clients by providing a tailored onboarding experience. It guides new customers through their initial setup and provides relevant information, ensuring a smooth transition and a positive first impression.
Interactive ROI Calculator
This strategy empowers potential clients to quantify the value of Pearson Kelly Technology's services by allowing them to input their specific business data and see estimated returns on investment. It provides a clear and compelling reason to choose their services over competitors.
Leveraged Reciprocity
By offering valuable free resources, such as webinars, white papers, or blog articles, Pearson Kelly Technology can attract new leads and establish themselves as thought leaders. In return for providing this valuable content, they can request contact information or encourage sign-ups for their email list, building a strong base of potential customers.
Pearson Kelly Technology User Persona
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Pearson Kelly Technology Geographic and Demographic Insights
Geographic Insights: Pearson Kelly Technology's primary market is the US, with a significant share. Canada follows as a distant second, with other countries having minimal presence.
United States
95%
Canada
4%
United Kingdom
0.5%
Mexico
0.3%
Germany
0.2%
Demographic Insights: Pearson Kelly's target audience is primarily males aged 35-54, reflecting decision-makers in SMBs.
Pearson Kelly Technology Socio-economic Profile
Household and Income Insights: Target users typically fall within the middle-income bracket and have an average household size of 2-4 members.
Educational and Employment Insights: The majority of target users are employed full-time or are business owners with university-level education.
Pearson Kelly Technology Behavioral Insights
Interest-Based Insights: Target users show interest in business and technology news, finance, local events, travel, dining, and health and wellness.
Technology and Social Media Usage: Users prefer desktop devices and engage most with LinkedIn, followed by Facebook and YouTube.
Pearson Kelly Technology Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
IT Assurance | 20.5% | Managed IT, Cybersecurity, Cloud Services |
Cox Business | 45.5% | Telecommunications, Internet Services, Business Solutions |
Argentum IT | 14% | Managed IT, Cloud Computing, IT Support |