Pearson Kelly Technology : Market and Competitor Analysis

Find stats on top websites

peakps.com

pinnaclemgp.com

Pearson Kelly Technology is an IT and office solutions provider catering to small and medium-sized businesses (SMBs). They offer a range of services, including managed IT, cybersecurity, backup and disaster recovery, IT consulting, and business phone systems, as well as office equipment solutions like copiers and printers. They strive to be a one-stop shop for SMBs seeking to optimize their technology infrastructure and operations.

Company : Pearson Kelly Technology

Industry : Information TechnologyCybersecurityOffice Solutions

Major Markets

United States

Canada

United Kingdom

Key Competitors

IT Assurance

Cox Business

Argentum IT

Pearson Kelly Technology Key Value propositions

Managed IT

Cybersecurity

Office Solutions

IT Consulting

Pearson Kelly Technology Latest news

Pearson-Kelly Technology acquires Digital Printing Solutions (DPS)

Pearson-Kelly Technology acquires northwest Arkansas copy/print service veteran Digital Printing Solutions. News. March 1, 2024. Pearson-Kelly Technology ...

Pearson-Kelly Technology | LinkedIn

https://pearsonkelly.com. External link for Pearson-Kelly Technology. Industry: Information Technology & Services. Company size: 11-50 employees. Headquarters ...

Pearson-Kelly Named Best Places to Work 2021

This award recognizes the best places to work in southwest Missouri. We're honored to be listed as one of the top 20 employers in the 417 region! News.

Small Business Spotlight - October 2018: Pearson-Kelly Technology ...

Member News · Chamber News; Video Resources. Chamber ... Pearson Kelly Technology ... PKT has provided businesses with reliable products from several top ...

Pearson Kelly Technology SWOT Analysis

Strengths

One-stop IT shop for SMBsStrong regional presence in the MidwestFocus on customer service and proactive solutions

Weaknesses

Limited geographical reach outside the MidwestDependence on SMB market segmentPotential price sensitivity among SMB clients

Opportunities

Expand service offerings to cater to emerging IT trendsTarget larger businesses with specialized IT needsDevelop strategic partnerships to enhance market reach

Threats

Intense competition from national IT providersEvolving cybersecurity landscape and increasing cyber threatsEconomic downturn impacting SMB spending on IT services

Top Marketing Strategies for Pearson Kelly Technology

Personalized User Onboarding

This strategy helps Pearson Kelly Technology build trust and loyalty with clients by providing a tailored onboarding experience. It guides new customers through their initial setup and provides relevant information, ensuring a smooth transition and a positive first impression.

Interactive ROI Calculator

This strategy empowers potential clients to quantify the value of Pearson Kelly Technology's services by allowing them to input their specific business data and see estimated returns on investment. It provides a clear and compelling reason to choose their services over competitors.

Leveraged Reciprocity

By offering valuable free resources, such as webinars, white papers, or blog articles, Pearson Kelly Technology can attract new leads and establish themselves as thought leaders. In return for providing this valuable content, they can request contact information or encourage sign-ups for their email list, building a strong base of potential customers.

Apply these strategies to your business with just one-click at Waxwing.ai

Pearson Kelly Technology User Persona

Name:

Dr. Sarah Miller

Age :

42

Gender :

Female

Occupation :

Healthcare Administrator

Industry :

Healthcare

Education :

Masters in Healthcare Administration

Preferred platforms

GOALS

Streamline patient data management for better HIPAA compliance and efficient record retrieval
Implement telehealth solutions to expand patient reach and improve accessibility to care, especially in remote areas
Enhance cybersecurity measures to protect sensitive patient information and ensure HIPAA compliance

Frustrations

Dealing with slow and outdated IT systems that hinder daily operations and reduce staff productivity
Facing difficulty in finding and implementing reliable cybersecurity solutions to combat increasing cyber threats in healthcare
Managing IT issues in-house due to lack of dedicated IT staff, leading to wasted time and effort

Name:

Mark Williams

Age :

38

Gender :

Male

Occupation :

Senior Partner

Industry :

Legal

Education :

Juris Doctor (JD)

Preferred platforms

GOALS

Improve the efficiency of legal research and document management workflows through integrated software solutions
Ensure client data security and confidentiality by implementing robust cybersecurity measures, including encryption and access control
Leverage technology to facilitate remote work and improve collaboration among legal professionals within the firm

Frustrations

Experiencing frequent IT downtime that disrupts legal research, client communication, and court deadlines
Struggling to manage and secure sensitive client information, especially with the increasing number of cyberattacks targeting law firms
Finding it challenging to integrate new legal tech solutions with existing systems, leading to compatibility issues and workflow disruptions

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Finance Manager

Industry :

Finance

Education :

Bachelor of Science in Finance

Preferred platforms

GOALS

Implement automated financial reporting and analysis tools to improve accuracy, efficiency, and data-driven decision-making
Enhance data security measures to protect sensitive financial information from cyber threats and ensure regulatory compliance
Explore cloud-based accounting and financial management solutions to improve accessibility, collaboration, and scalability

Frustrations

Dealing with manual data entry and reconciliation processes, leading to inaccuracies and inefficiencies in financial reporting
Worrying about the increasing sophistication of cyberattacks targeting financial institutions and the potential financial and reputational damage they can cause
Facing challenges in integrating various financial software and systems, leading to data silos and hindering a comprehensive view of the company's financial health

Pearson Kelly Technology Geographic and Demographic Insights

Geographic Insights: Pearson Kelly Technology's primary market is the US, with a significant share. Canada follows as a distant second, with other countries having minimal presence.

Top Countries

United States
95%
Canada
4%
United Kingdom
0.5%
Mexico
0.3%
Germany
0.2%

Demographic Insights: Pearson Kelly's target audience is primarily males aged 35-54, reflecting decision-makers in SMBs.

Age Distribution

Gender Distribution

Pearson Kelly Technology Socio-economic Profile

Household and Income Insights: Target users typically fall within the middle-income bracket and have an average household size of 2-4 members.

Educational and Employment Insights: The majority of target users are employed full-time or are business owners with university-level education.

Households Size

Income Distribution

Education Level

Employment Status

Pearson Kelly Technology Behavioral Insights

Interest-Based Insights: Target users show interest in business and technology news, finance, local events, travel, dining, and health and wellness.

Technology and Social Media Usage: Users prefer desktop devices and engage most with LinkedIn, followed by Facebook and YouTube.

Interests

Business NewsTechnology TrendsFinanceLocal EventsTravelDiningHealth and Wellness

Device Breakdown

Social Media Usage

Pearson Kelly Technology Top Competitors

Competitor	Estimated market share	Top domains
IT Assurance	20.5%	Managed IT, Cybersecurity, Cloud Services
Cox Business	45.5%	Telecommunications, Internet Services, Business Solutions
Argentum IT	14%	Managed IT, Cloud Computing, IT Support

peakps.com

pinnaclemgp.com

[email protected]