Top Marketing Strategies for Pier Sixty

Pier Sixty User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Corporate Event Planner

Industry :

Event Management

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

• Planning and executing high-profile corporate events that impress stakeholders and elevate the company's brand image
• Discovering and securing unique and impressive venues that align with the company's brand and event objectives
• Staying within budget while delivering a luxurious and memorable experience for attendees

Frustrations

• Dealing with inflexible venue options and limitations
• Managing demanding stakeholders and their constantly evolving expectations
• Coordinating numerous vendors and ensuring a seamless event flow

Name:

James O'Connell

Age :

45

Gender :

Male

Occupation :

Non-Profit Director

Industry :

Non-profit

Education :

Master's Degree, Public Administration

Preferred platforms

GOALS

• Finding a venue that aligns with the organization's mission and values to host a successful fundraising gala
• Cultivating relationships with potential donors and sponsors to maximize fundraising efforts
• Creating a memorable and impactful event experience for attendees to leave a lasting positive impression

Frustrations

• Securing adequate funding and sponsorships for the event
• Managing tight budgets while maintaining a high standard of quality for the event
• Attracting a large and engaged audience to the fundraising event

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Planning a product launch event that generates significant buzz and media coverage
• Showcasing the product's features and benefits in an engaging and interactive way
• Creating a shareable social media experience for attendees to amplify the product launch online

Frustrations

• Staying within budget while incorporating innovative and cutting-edge event elements
• Managing expectations from both the marketing team and company executives
• Measuring the ROI of the event and proving its impact on product adoption

Pier Sixty Geographic and Demographic Insights

Geographic Insights: Pier Sixty's primary target market is the United States, capturing a significant 90% share. The UK, Canada, UAE, and Brazil constitute smaller but potential markets.

Demographic Insights: The target audience is predominantly female (55%), with the largest age group being 35-44. This suggests a focus on established professionals and couples planning milestone events.

Pier Sixty Socio-economic Profile

Household and Income Insights: The target audience typically falls within the high-income bracket (60%) and tends to live in households of 3-4 people, indicating affluence and established lifestyles.

Educational and Employment Insights: The majority of the target audience is employed full-time (65%) with a university or college degree (70%), indicating a well-educated and professionally successful demographic.

Pier Sixty Behavioral Insights

Interest-Based Insights: Target users have strong interests in luxury experiences, including travel, fine dining, and high-end events, often combined with interests in art, fashion, and philanthropy.

Technology and Social Media Usage: Target users are highly active on Instagram and utilize a mix of desktop, iOS, and Android devices. LinkedIn and YouTube also represent significant channels for engagement.

Pier Sixty Top Competitors