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Pier Sixty operates three waterfront venues in Manhattan's Chelsea Piers: Pier Sixty, The Lighthouse, and Current. They specialize in hosting high-end events, offering event management, catering services, and recommended vendors. They strive to create memorable experiences for both clients and guests.
Company : Pier Sixty
Industry : HospitalityEventsLuxury Venue
Pier Sixty Key Value propositions
Pier Sixty Latest news
The Pier Sixty Collection | Three Venues | An Elevated Event ...
The Pier Sixty Collection - Pier Sixty, The Lighthouse, Current. menu. close ... [email protected]. The Pier Sixty Collection Pier 60 Chelsea Piers New ...
The Pier Sixty Collection | LinkedIn
http://www.piersixty.com. External link for The Pier Sixty Collection. Industry: Events Services. Company size: 201-500 employees. Headquarters: New York, New ...
Plan Your Visit / Directions - The Pier Sixty Collection
The Pier Sixty Collection - Pier Sixty, The Lighthouse, Current. menu. close ... [email protected]. The Pier Sixty Collection Pier 60 Chelsea Piers New ...
The Pier Sixty Collection
Thank you to everyone who made this record-breaking event possible. Together, we are building a brighter future for our community! ✨ #PierSixty #NYCEvents # ...
Pier Sixty SWOT Analysis
Strengths
Unique waterfront venues with stunning views.Experienced event planning and catering team.Strong reputation for hosting high-profile events.
Weaknesses
Premium pricing may limit target market.Dependence on event bookings, susceptible to seasonality.Limited flexibility in venue layout and capacity.
Opportunities
Expand into virtual and hybrid event offerings.Develop strategic partnerships with luxury brands.Leverage social media for targeted marketing campaigns.
Threats
Competition from other high-end venues in NYC.Economic downturns impacting corporate event budgets.Negative publicity or reviews affecting brand image.
Top Marketing Strategies for Pier Sixty
Pier Sixty User Persona
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GOALS
Frustrations
Pier Sixty Geographic and Demographic Insights
Geographic Insights: Pier Sixty's primary target market is the United States, capturing a significant 90% share. The UK, Canada, UAE, and Brazil constitute smaller but potential markets.
United States
90%
United Kingdom
3%
Canada
2%
United Arab Emirates
1.5%
Brazil
1%
Demographic Insights: The target audience is predominantly female (55%), with the largest age group being 35-44. This suggests a focus on established professionals and couples planning milestone events.
Pier Sixty Socio-economic Profile
Household and Income Insights: The target audience typically falls within the high-income bracket (60%) and tends to live in households of 3-4 people, indicating affluence and established lifestyles.
Educational and Employment Insights: The majority of the target audience is employed full-time (65%) with a university or college degree (70%), indicating a well-educated and professionally successful demographic.
Pier Sixty Behavioral Insights
Interest-Based Insights: Target users have strong interests in luxury experiences, including travel, fine dining, and high-end events, often combined with interests in art, fashion, and philanthropy.
Technology and Social Media Usage: Target users are highly active on Instagram and utilize a mix of desktop, iOS, and Android devices. LinkedIn and YouTube also represent significant channels for engagement.
Pier Sixty Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Gotham Hall | 20% | Luxury Events, Historic Venue, Corporate Events |
Cipriani | 18% | Fine Dining, Exclusive Events, International Presence |
The Plaza Hotel | 15% | Iconic Landmark, Luxury Accommodation, Grand Ballroom |