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The Pier Sixty Collection Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Senior Corporate Event Manager
Education: Master's Degree in Hospitality Management
Age: 50
Gender: Male
Occupation: Director of Marketing & Communications
Education: Master's Degree in Business Administration
Age: 35
Gender: Female
Occupation: Executive Assistant to CEO
Education: Bachelor's Degree in Business Administration
Sarah Chen
Goals
- To flawlessly execute high-profile corporate events that enhance company image and achieve strategic business objectives
- To discover innovative event technologies and venue options that elevate attendee experience and operational efficiency
- To build and maintain strong relationships with reliable vendors and partners to ensure seamless event delivery.
Pain Points
- Managing complex logistical challenges and unexpected last-minute changes within tight deadlines and budgets
- Finding unique, sophisticated venues that meet specific corporate branding and capacity requirements in competitive markets
- Coordinating diverse internal and external stakeholders' expectations and communication to achieve unified event goals.
The Pier Sixty Collection Geographic Distribution
The Pier Sixty Collection primarily targets the US market, particularly the Tri-state area of NYC, with a minimal international presence.
Top Countries
United States
Canada
United Kingdom
France
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Clients typically have high income levels, often from households of 3-4, reflecting the premium service offering.
Employment Status
Income Distribution
Education Level
The Pier Sixty Collection Behavior Analysis
Behavior Profile
Device Breakdown
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