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Orange Bowl Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Senior Sports Marketing Manager
Education: Master's Degree, Sports Management
Age: 39
Gender: Female
Occupation: Event Management Consultant
Education: Bachelor's Degree, Hospitality Management
Age: 32
Gender: Male
Occupation: Digital Marketing Strategist
Education: Bachelor's Degree, Marketing
David 'The Diehard' Miller
Goals
- To attend every College Football Playoff Quarterfinal game for his favorite team, experiencing the thrill of live, high-stakes collegiate football
- To network with other high-level sports industry professionals and passionate fans during premium event experiences
- To capture and share the excitement of game day through high-quality photos and videos to his online community.
Pain Points
- Difficulty in securing premium tickets or desirable seating for high-demand games due to rapid sell-outs or limited availability
- Lack of seamless, integrated travel and accommodation packages tailored specifically for premium sports travel
- Inconsistent or unreliable Wi-Fi/data connectivity at large stadium events hindering real-time content sharing and communication.
Orange Bowl Geographic Distribution
Primarily focused on the South Florida region, with a national reach for its flagship college football game and limited international appeal, primarily within North America.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Predominantly households of 2-4 individuals, often with middle to high incomes, indicating a capacity for event attendance and community support.
Employment Status
Income Distribution
Education Level
Orange Bowl Behavior Analysis
Behavior Profile
Device Breakdown
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