Find stats on top websites
The Oaklandside is a non-profit, community-centered digital news organization dedicated to providing Oakland residents with high-quality, in-depth local journalism. Their mission emphasizes investigative reporting, amplifying marginalized voices, and holding institutions accountable. The Oaklandside generates revenue through reader memberships and philanthropic donations, ensuring their content remains freely accessible to all.
Company : The Oaklandside
Industry : News MediaLocal JournalismDigital Publishing
The Oaklandside Key Value propositions
The Oaklandside Latest news
18 High-Tax States That Eat Up All Your Money
8 days ago ... <p><a href="https://oaklandside.org/. Photo ... top earners! ... The older you get, the more fragile you are physically and mentally, so it's ...
17 Places in the U.S. Where Even Truck Drivers Won't Stop
1 day ago ... <p><a href="https://oaklandside.org/. Photo Credit: Jacob Boomsma/Shutterstock. Oakland, California. The Oaklandside reports that, for four ...
The Oaklandside SWOT Analysis
Strengths
Strong community engagement and trustFocus on in-depth, investigative reportingNon-profit model ensures editorial independence
Weaknesses
Limited geographic reach outside of OaklandDependence on reader revenue and donationsPotential difficulty in attracting and retaining talent due to non-profit status
Opportunities
Expand partnerships with local organizationsDevelop innovative digital storytelling formatsIncrease national recognition for high-quality reporting
Threats
Competition from larger news outlets and social mediaDeclining trust in media and potential spread of misinformationEconomic downturn impacting reader revenue and donations
Top Marketing Strategies for The Oaklandside
Personalized User Onboarding
This strategy will focus on providing new readers with a customized experience tailored to their interests and needs, ensuring they find the most relevant content and understand The Oaklandside's value proposition. This personalized approach will increase reader engagement and retention.
Content-Specific Call-to-Action Optimization
The Oaklandside will create targeted calls to action within its content, encouraging readers to subscribe, donate, or get involved in the community. By tailoring these calls to action to the specific content, they will increase conversion rates and encourage a deeper connection with the audience.
Leveraged Reciprocity
This strategy involves offering valuable content, such as in-depth investigations or community-focused features, in exchange for reader engagement, such as subscriptions, donations, or participation in community forums. This approach builds trust and fosters a sense of community among readers, leading to increased support for The Oaklandside.
The Oaklandside User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
The Oaklandside Geographic and Demographic Insights
Geographic Insights: The Oaklandside's target market is overwhelmingly concentrated in the United States, with a very small percentage coming from Canada, the United Kingdom, Australia, and Germany.
United States
99%
Canada
0.5%
United Kingdom
0.2%
Australia
0.1%
Germany
0.1%
Demographic Insights: The Oaklandside's target audience is primarily composed of individuals aged 25-44, with a slight skew towards women.
The Oaklandside Socio-economic Profile
Household and Income Insights: The target audience typically comprises individuals or couples in households of 1-4 people, with a majority falling within the middle-income bracket.
Educational and Employment Insights: The majority of the target users are employed full-time and have some level of college or university education.
The Oaklandside Behavioral Insights
Interest-Based Insights: Users are interested in local events, community issues, social justice, food, arts and culture, urban planning, and local politics in Oakland.
Technology and Social Media Usage: Users are active on various social media platforms, primarily YouTube, Instagram, and Facebook, and use a mix of desktop, Android, and iOS devices.
The Oaklandside Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Berkeleyside | 20% | Local News, Community Journalism, East Bay |
SFGATE | 40% | San Francisco Bay Area News, Digital Media, Breaking News |
East Bay Times | 30% | East Bay News, Print Media, Local Events |