Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
The Oaklandside Top Products
Brand Positioning
The Oaklandside positions itself as an independent, non-profit newsroom providing in-depth local journalism for Oakland, emphasizing community voices and systemic investigations, funded largely by reader support.
Customer Sentiments
Customer sentiment is likely highly positive, as evidenced by the significant portion of their budget (25%) coming from reader donations and memberships, indicating strong community trust and perceived value. The focus on amplifying community voices and investigating systemic issues resonates with their civically-minded and socially conscious audience.
The Oaklandside Key Value Propositions
The Oaklandside's key value proposition is providing free, in-depth, and community-centered local journalism that amplifies Oakland voices and investigates systemic issues. It offers a trusted source for critical local information and fosters civic engagement among its readership.
The Oaklandside SWOT Analysis
Strengths
Strong community trust and engagement.
Diverse revenue model with reader support.
Focus on in-depth, local investigative journalism.
Weaknesses
Reliance on donations for 25% of budget.
Limited geographic reach, hyper-local focus.
Potential for donor influence on editorial independence.
Opportunities
Expand community advisor program.
Increase photo licensing revenue.
Develop more interactive community features.
Threats
Decline in local news consumption trends.
Competition from larger media outlets.
Economic downturn impacting donations and advertising.
Market Growth Stage
Pace of Market Growth
The Oaklandside Target Audience
Geographic Insights
The Oaklandside's audience is overwhelmingly concentrated in the US, specifically Oakland, with negligible international reach. Other countries show minimal engagement.
Top Countries
United States
99.5% market share
Canada
0.1% market share
United Kingdom
0.1% market share
Australia
0.1% market share
Germany
0.1% market share
The Oaklandside Audience Segments
Civic-Minded Philanthropists
35-65+ years
Male • Female
Oakland, California • East Bay Area, California
Engaged Urban Professionals
25-45 years
Male • Female
Oakland, California
Community Advocates & Parents
30-65+ years
Male • Female
Oakland, California
Local Business Owners
22-65+ years
Male • Female
Oakland, California • East Bay Area, California
Emerging Engaged Youth
18-30 years
Male • Female
Oakland, California
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor The Oaklandside
Leverage User-Generated Content (UGC)
Encourage Oaklandside readers to submit their photos, stories, and perspectives related to local events and issues. This strategy builds community engagement, provides authentic content, and reduces content creation costs.
Learn moreTopic-Specific Newsletter Segmentation
Segment the Oaklandside's newsletter audience based on their interests (e.g., Arts & Community, Nosh, City Hall). This allows for highly targeted content delivery, increasing engagement and readership by providing relevant information.
Learn moreProduct Benefit Reinforcement in Onboarding
Create a series of welcome emails that emphasizes the value of Oaklandside's journalism, its impact on the community, and how reader donations support its mission. This strengthens reader commitment and encourages recurring donations by highlighting the unique advantages of supporting local news.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
