Find stats on top websites
Major Markets
Key Competitors
The Oaklandside positions itself as an independent, non-profit newsroom providing in-depth local journalism for Oakland, emphasizing community voices and systemic investigations, funded largely by reader support.
Customer sentiment is likely highly positive, as evidenced by the significant portion of their budget (25%) coming from reader donations and memberships, indicating strong community trust and perceived value. The focus on amplifying community voices and investigating systemic issues resonates with their civically-minded and socially conscious audience.
The Oaklandside's key value proposition is providing free, in-depth, and community-centered local journalism that amplifies Oakland voices and investigates systemic issues. It offers a trusted source for critical local information and fosters civic engagement among its readership.
Strong community trust and engagement.
Diverse revenue model with reader support.
Focus on in-depth, local investigative journalism.
Reliance on donations for 25% of budget.
Limited geographic reach, hyper-local focus.
Potential for donor influence on editorial independence.
Expand community advisor program.
Increase photo licensing revenue.
Develop more interactive community features.
Decline in local news consumption trends.
Competition from larger media outlets.
Economic downturn impacting donations and advertising.
The Oaklandside's audience is overwhelmingly concentrated in the US, specifically Oakland, with negligible international reach. Other countries show minimal engagement.
United States
99.5% market share
Canada
0.1% market share
United Kingdom
0.1% market share
Australia
0.1% market share
Germany
0.1% market share
35-65+ years
Male • Female
Oakland, California • East Bay Area, California
25-45 years
Male • Female
Oakland, California
30-65+ years
Male • Female
Oakland, California
22-65+ years
Male • Female
Oakland, California • East Bay Area, California
18-30 years
Male • Female
Oakland, California
Data shown in percentage (%) of usage across platforms
Encourage Oaklandside readers to submit their photos, stories, and perspectives related to local events and issues. This strategy builds community engagement, provides authentic content, and reduces content creation costs.
Learn moreSegment the Oaklandside's newsletter audience based on their interests (e.g., Arts & Community, Nosh, City Hall). This allows for highly targeted content delivery, increasing engagement and readership by providing relevant information.
Learn moreCreate a series of welcome emails that emphasizes the value of Oaklandside's journalism, its impact on the community, and how reader donations support its mission. This strengthens reader commitment and encourages recurring donations by highlighting the unique advantages of supporting local news.
Learn moreSign up now and unleash the power of AI for your business growth